Amazon surpasses $20 billion milestone for ecommerce exports from India before 2025 deadline: targets $80 billion by 2030

Amazon announced that it has enabled hundreds of thousands of Indian sellers to surpass $20 billion in cumulative ecommerce exports from India between 2015 and 2025, through the Amazon Global Selling program. In 2020, Amazon had pledged to enable $10 billion in cumulative ecommerce exports from India by 2025, which was later revised to $20 billion within the same timeline. And now, Amazon has completed its exports pledge ahead of time. Amazon’s flagship ecommerce exports program, Amazon Global Selling, was launched in 2015. In the last 10 years, the program has registered over 2 lakh exporters, cumulatively selling more than 75 crore ‘Made in India’ products to customers across the world. The total seller base on the program has grown over 33% in the past year. 

Amazon Global Selling is seeing remarkable adoption across the country and has registered sellers from 28 states, 7 union territories, and 200+ cities across India. Over the last 10 years, the program has successfully demonstrated how technology can unlock global opportunities for Indian entrepreneurs. It enables exporters to build global brands by selling to hundreds of millions of customers on more than 18 Amazon global marketplaces in countries such as the US, the UK, the UAE, Saudi Arabia, Canada, Mexico, Germany, Italy, France, Spain, etc. 

Srinidhi Kalvapudi, Head, Amazon Global Selling India, said: "At Amazon, we've witnessed significant growth in India’s traditional export strengths, such as health and personal care, beauty, toys, home apparel, and furniture, among others. Since 2015, Amazon has enabled $20 billion in cumulative ecommerce exports from India, including through the Amazon Global Selling program, achieving this milestone ahead of the 2025 target. This momentum reflects the ambition of Indian businesses and the growing role of ecommerce exports in global trade. Building on this success, as we work towards our $80 billion in cumulative ecommerce exports goal by 2030, we're focused on simplifying global selling through technology innovation, capacity building, and ecosystem partnerships. We remain committed to enabling India's ecommerce export growth in line with the Government of India's goal of reaching $200-300 billion by 2030." 

Sarvesh Agarwal, Founder of HomeMonde, an Amazon Global Selling seller said: “At HomeMonde, our goal is to bring India’s artisanal craftsmanship to homes worldwide through sustainable, high-quality jute rugs. When we saw that area rugs were among Amazon’s fastest-growing global categories, we knew it was the perfect opportunity to scale internationally. With Amazon Global Selling, we’ve been able to study market trends, reach eco-conscious buyers, and manage logistics seamlessly through Fulfillment by Amazon. By promoting handmade, sustainable products at attractive prices, we’re connecting global customers with authentic Indian artistry. Amazon’s tools and guidance help us expand confidently, ensuring every rug we sell tells a story — of skill, sustainability, and India’s rich craft heritage.” 

Highlights of 10 years of Amazon Global Selling in India:

Exports Digest 2025, Amazon’s annual coffee table book on e-commerce exports (to be launched soon), provides insights into the success and scale of ecommerce exports from India through the Amazon Global Selling program, reflecting the increasing demand for ‘Made in India’ products across global markets. Amazon Global Selling has made significant investments to make exports easier and more accessible for MSMEs and entrepreneurs across India in areas like awareness about compliance and processes, cross border shipping & logistics, payments & reconciliations and more.

Top product categories on Amazon Global Selling (2015-2024)

·         Health and personal care: 45% 

·         Beauty: 45%

·         Toys: 44%

·         Home: 39%

·         Apparel: 37%

·         Furniture: 36%

Small cities witnessing remarkable growth on Amazon Global Selling in 2024

·         Exporters from Karur in Tamil Nadu crossed $147 million in sales in 2024.

·         Exporters from Junagadh in Gujarat crossed $60 million in sales in 2024.

·         Exporters from Erode in Tamil Nadu crossed $34 million in sales in 2024.

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