Mortein Provides Protection Against Both Mosquitoes And Cockroaches With India’s First 2-in-1 Spray#
With growing concerns among Indian parents over the health risks posed by pests—particularly during the monsoon season when diseases like dengue, malaria caused by mosquitoes and typhoid caused by cockroaches are rampant, the new campaign underscores how Mortein's 2-in-1 spray offers an easy and comprehensive solution for protection from both mosquitoes & cockroaches, ensuring peace of mind for families.
Saurabh Jain, Regional
Marketing Director, South Asia - Hygiene, Reckitt said, “Mortein has always been dedicated to evolving with our
consumers' needs. Today, majority of household pest spray users in India use a
spray which is exclusively designed for either mosquitoes or cockroaches. Since
majority of the Households face both Mosquito & Cockroach problem through
the year, it could leave the consumers vulnerable. Our latest campaign
highlights the power of India’s first 2-in-1 spray# to always
deliver all round protection. Mortein 2-in-1 spray provides 100% kill on both
Cockroaches and Mosquitoes~ with one spray, providing comprehensive protection
to Indian homes.”
The new campaign, developed by Havas, encourages
Indian families to switch to this multi-solution product, ensuring they can address
two common household pests with one solution, bringing both convenience and
peace of mind. The TVC spotlights on how Indian households can be stress-free
while spending time with their family if they have access to India’s first
2-in-1 spray#- Mortein 2-in-1 that targets both mosquitoes and
cockroaches.
Anupama Ramaswamy, Joint MD & Chief
Creative Officer, Havas Creative India said, “Sometimes
it is important to grab the consumer by their shoulders and jolt them out of
their inertia. This is exactly what this campaign aims to do through
slice-of-life, relatable situations, in a light-hearted manner. With
Mortein 2 in 1 spray, there is no reason anymore to risk your family’s health
and home’s hygiene by using wrong spray on the pests, just to save a few
bucks.”
Mortein 2-in-1 spray, is available in 200 ml, 400 ml
and 600 ml sizes at MRPs^ of INR 115, INR 225 and INR 340 respectively
and can be purchased from any grocery stores, departmental stores,
pharmacists and leading e-commerce websites.
TVC
Link: https://www.youtube.com/watch?v=Gd0ATrYjS6I
Agency
Credits:
Creative Agency - Havas Creative India
Chief Creative Officer -
Anupama Ramaswamy, Chief Creative
Officer & Joint Managing Director
Production house - Purplepink
Films & Media Pvt. Ltd.
Executive Producer – Apoorvi Sethi
Producer - Harit
Sethi
Director - Jayant
Sarin
Music - Zeno
Rodricks
VFX- Sachin
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