JSW Cement Unveils CHD Waterguard – India's First Moisture-Warrior Cement with Turbo Gel Technology

JSW Cement, one of India's leading green cement producers and part of the highly diversified JSW Group, proudly announces the launch of CHD Waterguard, a revolutionary super-premium, water-repellent cement designed to withstand the high-moisture challenges faced by homes in the country’s tropical Southern Region. 

Backed by Turbo Gel Technology, CHD Waterguard brings a new standard in cement innovation—engineered for strength, durability, and moisture resistance in one powerful formulation. 

Announcing this, Mr. Nilesh Narwekar, Chief Executive Officer, JSW Cement, "The tropical climate of Southern India, with its intense humidity, coastal salt air, and heavy monsoons that compromise the longevity of concrete structures. With CHD Waterguard, we're offering a specialised solution that actively protects homes from seepage, dampness, salt corrosion, and moisture-related damage.” 

The primary feature of JSW CHD Waterguardas a water repellent is that it prevents seepage and dampness, thereby keeping homes dry &damage-free. It is also corrosion resistant, which protects rebars from rust and, as a result, enhances structural integrity. The turbo gel advantage ensures polymer-enriched hydration matrix for improved work-ability and compressive strength. All of these factors, lead to reduced maintenance, better finish, and extended lifespan of structures, which impart greater durability. The fundamental aspect of sustainability is based on the fact that CHD Waterguard is a slag-based cement, which is a key strength of JSW Cement. 

"This is not just cement. It's protection for your dream home. With CHD Waterguard, we are not only raising the performance bar but also redefining how cement is perceived—less as a commodity and more as a performance-driven solution,”said Mr Hitendra Jariwala,Chief Marketing Officer, JSW Cement. 

Southern India, characterised by coastal humidity, tropical monsoons, and salt air exposure, often faces issues of concrete deterioration, rebar corrosion, and moisture infiltration. CHD Waterguard addresses these challenges head-on—making it the ideal choice for Individual Home Builders (IHBs), contractors, and civil engineers across the region. 

The launch will be accompanied by on-ground demonstrations, engineer meets, mason training, and exclusive influencer loyalty programmes, ensuring stakeholders experience the superior performance of CHD Waterguard firsthand.