Godrej ramps up AC portfolio to meet 50% growth aspiration

With summer starting and temperatures rising, Godrej & Boyce, part of Godrej Enterprises Group, has launched its new air conditioner (AC) range, which includes various capacities, energy ratings, and technologies. Following a 2X growth in the category this year, the brand aims for a further 50% increase in sales this summer.

The new lineup builds on last year's nature-inspired Vogue series, now featuring wood and marble finishes, and offers aesthetically pleasing designs. The brand is also entering the commercial AC market with Tower and Cassette ACs designed for large residential and commercial spaces.

Godrej's portfolio includes more options in the 5-star AC range and high cooling capacity models. The company is particularly focused on smart ACs this year, introducing the Godrej SmartAC range with AI technology, IoT connectivity, and WiFi-enabled controls, all designed to improve user convenience. This range will be promoted through a comprehensive marketing campaign.

Kamal Nandi, Business Head & EVP at Godrej Enterprises Group, emphasized their commitment to thoughtful innovation. The new Smart ACs provide more than basic remote control and voice command features. They include smart filter cleaning notifications, smart schedulers that automate temperature settings, energy monitoring, and remote diagnosis, catering to the needs of Indian consumers. The lineup features AI-powered machines, patented anti-leak technology, and stylish designs to meet consumer expectations.

Sabyasachi Gupta, Product Group Head – Air Conditioners, noted that modern consumers desire style, performance, and smart features. The new collection addresses these demands, with options ranging from high cooling capacities to energy-efficient designs and commercial units. To encourage AC adoption, they are offering a unique 5-year comprehensive warranty that covers service visit charges, gas refill charges, and remote replacement costs, along with easy EMI options. The new Smart ACs start at INR 42,900 and will be available in authorized stores and online across India.

Comments

Post a Comment

Popular posts from this blog

First DPL match was won by US Consulate Staff Team

Image
  ICWO - Indian Community Welfare Organisation  organized the First DPL- Diplomat Cricket Tournament for Embassy, Consulate & High Commission Staff on 10 th   August 2024 at Soka Ikeda College of Arts and Science for Women, Sethu Bhaskara Nagar, Madhanangkuppam, Kolathur, Chennai. T he event aims to create high level Awareness to STOP Child Abuse, Child Trafficking, Child Marriage & Child Labour in Tamilnadu and mobilize funds for intervention to address the same. A.J.Hariharan, Secretary – ICWO thanked both the US Consulate and Malaysian Consulate for their support and participation in the diplomate cricket tournament as to create an awareness about the Child Marriage, Child Trafficking & Child Labour and Child Abuse in Tamilnadu. The tournament has created huge interest among the players and the consul officials. We, ICWO have plan to organize similar event on 3 rd  May 2025. This time for men and women doubles badminton tournament. We emphasis there is...
Read more

Apollo Cancer Centers now introduces Made in India, CAR T Cell Program

Image
First Private Hospital in India to Successfully Complete CAR T Cell Therapy.  In a ground-breaking development, Apollo Cancer Centres (ACCs) has emerged as the first private hospital group in India to have a successfully complete CAR-T cell program and to further augment it, the group will now provide access to Made in India CAR-T cell therapy, beginning with NexCAR19 (Actalycabtagene autoleucel), for the treatment of B-cell lymphomas and B-acute lymphoblastic leukaemia in patients aged 15 years and above.   Marking a historic moment in the country's medical landscape , Dr. T Raja, Director of Medical Oncology at ACC, Chennai, spearheaded the development of this revolutionary clinical program, and has successfully treated six patients till date.   CAR-T cell therapies, often known as living drugs involve the extraction of a patients T-cells (a type of white blood cells whose function is to fight cancer cells) through a process known as Apheresis. These T-cells are t...
Read more

TATA AIG Strengthens Tamil Nadu Health Insurance Portfolio with New Riders amid Strong Growth

Image
Chennai, 12 November 2024: TATA AIG General Insurance, a leading general insurance provider in India, is strengthening its health insurance offerings in Tamil Nadu with five specialised riders: Mental Wellbeing, Empower Her, OPD Care, CanCare, and Flexi Shield. These riders are specifically designed to address the unique and diverse healthcare needs of the state’s residents, providing enhanced protection in areas such as mental health, women’s health, cancer treatment, and routine medical costs. TATA AIG has established a robust presence across 31 districts in Tamil Nadu, with key branches in Chennai, Coimbatore, Madurai, Tiruchirapalli, Tirunelveli, and Salem. The company’s expansive network includes over 1000 hospitals, ensuring seamless access to cashless treatment for its customers across both urban and rural regions. With a well-established network of agents and digital platforms, the company is bringing quality health insurance solutions to every corner of the state. This pe...
Read more