Godrej Jersey Unveils 3x3 Strategy for FY26: Focus on Three Hero Categories, Alongside Household Penetration, Market Expansion, and Product Innovation

 Godrej Jersey, a leading dairy company in South India, has launched its 3x3 Leapfrog Strategy for the fiscal year 2026. This strategy focuses on expanding the company's product line, increasing market penetration, and improving consumer experiences through ongoing innovation. The main products under this strategy are Badam Milk, Paneer, and Curd, positioning Godrej Jersey as a key player in the value-added dairy sector. 

The strategy has three key objectives:

- Increase Household Penetration: Encouraging more families in Andhra Telangana (APT) to try their value-added products.

- Market Expansion: Widening access to Badam Milk and Paneer in regional markets of APT.

- Product Innovation: Focusing on continuous development of value-added products to adapt to changing consumer needs. 

CEO Bhupendra Suri stated that the growth strategy for FY26 is based on emerging categories. The 3x3 Leapfrog Strategy is expected to enhance offerings, speed up market expansion, and support sustainable growth through innovation, targeted investments, and partnerships. The company aims to achieve a revenue milestone of INR 1,000 Cr in Telangana within two years by increasing market share and consumer engagement. 

To boost marketing efforts, Godrej Jersey will invest in advanced marketing strategies, including celebrity endorsements. Actor Rana Daggubati will promote Badam Milk, and Chef Teja of Vismai Foods will endorse the Paneer products, enhancing market presence and brand recognition. 

In the packaged paneer market, Godrej Jersey is introducing innovative packaging that maintains texture and taste during cooking. The single-use 200 gms package includes a QR code for easy access to delicious paneer recipes from Chef Teja, addressing consumer cooking concerns. 

The company is also significantly increasing its research and development budget, planning a 50% hike in FY26 to introduce new products that meet consumer demands. 

Shantanu Raj, Head of Marketing, emphasized the importance of adapting to changing consumer preferences. The focus is on value-added products to attract more households and boost market expansion by enhancing convenience and taste. The plans include increasing advertising in APT and expanding distribution to 20,000 outlets in Telangana over the next year. Godrej Jersey Badam Milk is projected to reach INR 100 Cr in revenue within two years. 

Godrej Jersey Curd intends to capture a larger share of the competitive dairy market. Known for its thick and creamy texture, the curd resembles homemade varieties and is made from fresh milk, which prevents water separationan indicator of quality. Insights from APT show a strong preference for thick curd, making it an appealing product for meal enhancement. 

The brand aims to broaden its reach in both urban and rural areas, setting up a robust strategy for growth. With a commitment to product innovation and consumer engagement, Godrej Jersey seeks to uphold the group’s legacy of trust, quality, and wellness.

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