Alpenliebe Juzt Jelly has launched India's first dual-layer jelly in a heart shape

Alpenliebe Juzt Jelly, the iconic brand from the house of Perfetti Van Melle, introduces India’s first-ever heart-shaped, dual-layer jelly, crafted to deliver a unique sensory journey at an affordable price of INR 2. This innovative jelly features two distinct layers—a soft-foamy layer and a jelly layer, leading to a soft & chewy experience—creating a delightful combination that enhances the overall consumption experience. Alpenliebe Juzt Jelly continues to lead innovation in the jelly segment, delivering a delightful blend of fun, flavor, and texture in every bite for an elevated confectionery experience. 

This unique product stands out in the evolving jelly category, where shape, texture, and flavor drive consumer choices. With a delicious strawberry flavor and innovative dual-layer texture, Alpenliebe Juzt Jelly Heart is poised to captivate consumers looking for a premium yet affordable offering. 

“The jelly market in India is constantly evolving as consumers seek new experiences. With Alpenliebe Juzt Jelly Heart, we’re pushing the boundaries of creativity and delivering a product that combines a playful shape with a distinctive texture. Priced at just INR 2, it’s a delightful experience for consumers looking for quality and value in their confectionery choices. We are excited to introduce this premium offering that gives a dual-layer, soft, foamy, and chewy experience to the consumers.” said Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle India. 

Over the years, Alpenliebe Juzt Jelly has continued to evolve, expanding its offerings to include new shapes at the INR 10 price point, ensuring that it meets the diverse needs of consumers across the country.