ITC and Pizza Hut Partnership: Sunfeast Beverages
Chennai: Food industry giants, Pizza Hut and ITC have joined hands for the first time in a partnership, in which Pizza Hut will be adding bestselling Sunfeast beverages—Dark Fantasy Milkshake and Mango Smoothie to their menu. With a shared focus on quality and innovation, the partnership aims to offer an enhanced experience that caters to evolving consumer tastes across all channels.
Timed
with the festive season, the much-loved Sunfeast beverages would add a special
touch of celebration to Pizza Hut’s discerning consumers. Whether for Diwali
gatherings or upcoming festivities, the two uniquely curated beverages pair
perfectly with indulgent meals. The Dark Fantasy Milkshake is a perfect choice for
chocolate lovers and combines the signature taste of Sunfeast Dark Fantasy with
Belgian chocolate in a creamy, velvety milkshake base. The Mango
Smoothie contains the sweetness of ripe mangoes and a delightful blend of fruit
and creaminess, making it a refreshing beverage for those seeking a
tropical treat.
These
additions will also help the two brands jointly cater to the diverse taste
palates of all age groups, ensuring every member of the family, especially kids
get something to savour and enjoy.
Rohan Pewekar, Managing
Director, Pizza Hut India, commented
“We are thrilled to broaden our
offerings through this partnership with ITC.
The shakes perfectly complement our menu and the moments our customers
cherish—whether it’s unwinding with colleagues after work, enjoying a cozy meal
with family and kids, or celebrating occasions with friends. Launching these
products during the festive season makes these shared experiences even more
special.”
Speaking
on the partnership, Vivek Kookkal, Vice
President & Head, Dairy and Beverages, ITC Foods said, “ Consumer preferences are at the core of all
our initiatives and it is our constant endeavour to facilitate unique consumer
experiences. With this partnership we are delighted to offer two of our most
loved beverages that will perfectly pair with indulgent Pizza Hut dishes.
Further, this collaboration is a
reflection of synergies between the two
leading food brands to provide unmatched
experience to the consumers.”
The
Sunfeast beverages will be available at all Pizza Hut outlets across India
starting Oct’2024.
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