‘Shopping ki Power’: Meesho Encourages First Time Shoppers to Make Informed Purchases
Created and conceptualised by DDB Mudra and the creative team at
Meesho, the campaign uses an educational approach. It skillfully addresses two
key factors that impact consumer confidence in online shopping. By highlighting
the use of genuine customer images and reviews, it aims to empower shoppers to
make well-informed decisions and select products that align with their
expectations, thereby enhancing their overall shopping experience.
Additionally, it educates users about Meesho’s ‘easy return and refunds’
policy, ensuring that shopping on Meesho remains a safe and hassle-free
experience.
Commenting on the campaign launch, Milan Partani, General Manager, Growth at Meesho, said "At Meesho, we are dedicated to ensuring every shopper has
a safe and seamless online shopping experience. E-commerce opens up a world of
possibilities, but new to e-commerce shoppers need guidance to ensure that they
find the right products to meet their needs. Our new ‘Shopping ki Power’ aims
to equip users with the tools to make informed purchases and aids with
resources available if any issues arise with their order.”
Meesho has adopted a multifaceted approach to address these concerns
and bring the campaign to life. By effectively leveraging television as well as
social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and
Twitter, Meesho aims to bring its message to the masses.
As part of this approach, Meesho has unveiled two engaging TVCs, which
aim to debunk common myths about online shopping. The commercial ‘Lucky
Draw’ demonstrates how checking reviews and viewing real images can
assist customers in making more informed purchases. It explains that by
exploring the reviews section, shoppers can verify that the fabric, colour, and
design meet their expectations before finalising their purchase. The film‘Chase’focuses
on Meesho’s ‘easy return and refunds’ policy, demonstrating how customers can
return products effortlessly in just three simple steps and receive instant
refunds. The commercial highlights how this feature ensures satisfaction and
peace of mind for shoppers with every delivery.
Together, these stories highlight Meesho's dedication to transparency
and customer trust by providing clear and accurate product information and
return processes, empowering shoppers to make informed decisions, and enjoy a
worry-free shopping experience.
Campaign Credits:
Meesho Creative Team: Priyang Davey, Prashashti
Tiwari, Yaman Dhingra
Creative Agency: DDB Mudra
Production House: Footloose Films
Creative Team: Rahul Matthew, Harshada Menon, Siddhesh Khatavkar
Director: Indrashish Mukherjee
Producers: Kedhhar Barrve, Pallavi Singh
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