IIT Delhi’s Startup Clensta announces the launch of Super Cleanser’s “India’s first innovative Home Care Solutions with Smart Concentrates”
The product launch was attended by Dr.
Anil Wali, MD, Foundation for Innovation and Technology Transfer (FITT), IIT
Delhi, Prof. Anurag S. Rathore, Dean, Corporate Relations, and the products
were unveiled by Guest of Honour Prof. V. Ramgopal Rao, Director, IIT Delhi.
The brand has been a trailblazer for
its product formulation and the packaging makes sure that the product is
cost-effective and minimizes single-use plastic. The Patent protected product
range includes Pigeon Repellent, Hand Wash, Floor Cleaner, Toilet Cleaner, Dish
Cleaner, Car Shampoo, Glass and Multi-surface Cleaner, Instant Stain Remover,
Vegetable Cleaner, Room Freshener with germ protection formula. The product
developers promise 67% saving on household spending for daily living, effective
cleaning, and working place upkeep and shall reduce single-use plastic pollution
by 95% caused by existing products.
Speaking on the occasion, Mr.
Puneet Gupta Founder and CEO of Clensta said, “The team
Clensta in association with IIT Delhi have done this job to bring EBDC
technology-based, scientifically tested products to make reach an antimicrobial
solution to every stratum of society and reduce plastic footprints on the
planet. This EBDC technology can compress any homecare product at a reduced
cost” and Cleaning MatlabClensta. The science behind the product is that it has
been formulated with synergistic effects of two or three active ingredients to
enhance the efficacy of the system of preventive care. With this technology,
the active ingredient will be compressed in the “Smart Concentrate” which can
be poured in the infinity bottle, add the tap water, shake it well and here you
go with the ready to use household cleaners.”
Speaking after launching the range of
Smart Concentrates, Prof.Ramgopal Rao, Director, IIT Delhi said,
“It is a moment of pride for IIT Delhi to see indigenous technology
commercialization for social and economic development by creating job
opportunities, healthy surroundings. We hope that innovative technology reaches
higher scales and aids in creating a sustainable environment in making India
‘Atmanirbhar’ and ‘single-use plastic-free nation.”
Prof Rao added,
"IIT Delhi has made significant contributions in many areas including
research, innovation, and technology development. Commercialization of
technology-driven innovative products will strengthen research and innovation
in the startup ecosystem of India”.
Prof. Anurag S. Rathore, Dean,
Corporate Relations, IIT Delhi said, “It’s a matter of pride to be
part of Clensta in the capacity of Scientific Advisor.” He added, “The
fundamental basis of Clensta has been built through the use of smart
technologies, continuous research & development, and innovation. Clensta,
the curator of innovative waterless technology for the wellbeing of society by
providing waterless body baths and head cleansing especially the patients in
hospitals and soldiers posted in water-scarce hard locations, has now entered
in a new category of homecare segment to provide low-cost products with the
promise of effective cleaning."
Dr. Anil Wali, MD, Foundation for Innovation and
Technology Transfer (FITT), IIT Delhi said, “IIT Delhi aims to strengthen the startup
ecosystem. It’s heartening to see startup moving towards commercialization with
enabling innovations and technopreneurship, business partnerships, technology
development, collaborative Research & Development.” Clensta also launched
its new online eCommerce website - https://clensta.com/collections/home-care
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