Swiggy Introduces ‘99 Store’: Leads the way in Affordable Market Expansion with Dishes at Flat ₹99 & Free Delivery across 175+ cities in India

India’s leading on-demand convenience platform, announced the launch of affordable range of offerings on its app- the “99 Store,”- aimed at making everyday meals more affordable and accessible. Swiggy has led from the front with this disruptive launch and introduced a new section on the Swiggy app that features single meals priced at just ₹99, specially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumers. 99 Store is available to users in 175+ cities including Bangalore, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Surat, Bhopal, Dehradun, Mysore and Ludhiana.  

The 99 Store is a destination for quick-prep dishes offered at a flat price point of ₹99. These curated dishes come with free delivery on all orders under the ‘Eco Saver’ delivery mode. Customers can explore dishes across a wide variety of cuisines including Rolls, Biryani, Noodles, North Indian, South Indian, Burgers, Pizza’s, and Cakes, ensuring that affordability doesn’t come at the cost of choice or taste. 

Speaking about the new initiative, Rohit Kapoor, CEO, Swiggy Food Marketplace said, “At ₹99, this isn’t just a price point—it’s a promise. A promise that good food can be both affordable and accessible, especially for our younger customers. The 99 Store is our way of making sure daily meals don’t burn a hole in your wallet. We’ve worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners. This is a big step in making Swiggy a true everyday choice for millions. Whether you’re on a college budget or just looking for a fuss-free lunch, this is Swiggy’s most value-driven offering yet.” 

The 99 Store is embedded within the existing Swiggy app and stands out for its dish-forward layout, spotlighting top-selling items to make discovery seamless. The offering also uses Swiggy’s “Eco Saver” delivery mode to ensure cost efficiency while maintaining reliable service quality. 

By bringing together affordability, curation, and convenience under one experience, Swiggy’s 99 Store is poised to redefine how India thinks about single value meals, proving once again that good food doesn’t have to come with a huge bill!