Rahul Dravid Endorses Colgate Total to Champion Oral Health as a Performance Edge
In a landmark move for the oral care category, Colgate-Palmolive (India) Limited onboarded the cricket icon Rahul Dravid as the new brand ambassador for Colgate Total. The partnership marks a shift in the oral care narrative—moving from hygiene to performance ritual - positioning peak oral health for peak performance on the field. Why Oral Health is a Performance Variable Scientific research indicates that the mouth is a primary gateway to your body. Germs in the mouth can enter your body's cardiovascular and musculoskeletal systems, fueling inflammation, slowing down recovery and thereby impacting athletic performance. From Awareness to Action This connection between health and performance is a conviction Rahul Dravid has long held. Reflecting on his evolution as an athlete—as briefly discussed during his appearance on Breakfast with Champions show —Rahul Dravid highlighted how elite performance is the sum of small, disciplined choices. He noted that while fans see the run...