Ujjivan Small Finance Bank launches ‘Nothing Small About Us’ campaign with R. Madhavan as Brand Ambassador
Ujjivan Small Finance Bank Limited (Ujjivan SFB), serving over 1 crore customers through 800+ branches across 26 States and Union Territories, announced the launch of its new brand campaign ‘Nothing Small About Us’, featuring acclaimed actor and Padma Shri awardee R. Madhavan as its Brand Ambassador. The campaign is rooted in a key customer insight: the word ‘Small’ can sometimes create a perception that the Bank caters primarily to small-ticket financial needs, has a limited range of banking products and offerings, or operates at a smaller scale. ‘Nothing Small About Us’ seeks to address this perception by showcasing the Ujjivan Small Finance Bank of today. Ujjivan offers a comprehensive range of banking solutions across savings, deposits, lending and business banking, forex and NRI services, as well as investment and wealth solutions. Its loan offerings range from ₹6,000 to ₹250 crore, catering to customers with diverse financial needs. Commenting on the campaign, Lakshman Vela...