Kriti Sanon and Abhishek Sharma unveil "The Beauty Secret”:A Whiter Smile with Colgate Visible White Purple
Colgate-Palmolive India has launched its latest campaign for Colgate Visible White Purple, featuring Bollywood star Kriti Sanon and Indian cricketer Abhishek Sharma, bringing together two of India’s biggest cultural forces of cinema and cricket to redefine teeth whitening as an integral part of every beauty routine. The campaign elevates teeth whitening from just an oral care routine to a modern beauty essential. Coming on board for the campaign, Kriti Sanon said, “What drew me to this campaign was the idea of treating a smile as being crucial & central to beauty. As actors, we spend so much time on skincare and makeup, but a beautiful white smile is what truly sets you apart. Colgate Visible White Purple is that secret, literally the makeup you can start your day with. It’s backed by the science of color theory that I have seen work in other beauty categories which have been part of the regimen for a long time.” Abhishek Sharma on his association with Colgate Visible Whi...