Mind the Fibre Gap: 70% Indians Continue to Fall Short on Daily Intake, Shows Aashirvaad Happy Tummy Data
On the occasion of World Digestive Health Day, Aashirvaad Happy Tummy released its latest findings on India’s digestive health landscape, based on insights from over 6.5 lakh participants, highlighting a widespread fibre intake gap driven by low awareness and lifestyle habits. Aashirvaad Happy Tummy is an online platform by Aashirvaad Atta with Multigrains, which serves as a comprehensive guide focused on digestive health and fibre intake. While the world is talking about “Fibremaxxing”, the findings reveal that nearly 7 in 10 Indians are not even meeting their recommended daily fibre intake, pointing to a widespread gap in everyday nutrition. The issue is more pronounced among women, with over 73% falling short of recommended levels, compared to over 63% of men. Dietary habits appear to be a key contributor: only 1 in 4 people consume multigrains daily, while nearly 40% rarely eat fruits. Although vegetable intake is relatively better, the overall pattern suggests that daily diets...