Friendship Day, Sunfeast Fantastik! puts a playful spin on modern friendships with #RoastedWithLove
Friendship Day, Sunfeast Fantastik! is celebrating friendships the way youth knows best, with playful roasts. Introducing its latest campaign, #RoastedWithLove, the brand is encouraging young consumers to celebrate the quirks that make every friendship unique, transforming inside jokes into personalised AI-generated roast stickers. At the heart of the campaign is an AI-powered chatbot that creates customised roast stickers inspired by users' funniest habits, quirks and friendship moments. Taking the experience beyond the digital world, Sunfeast Fantastik! also brought #RoastedWithLove to college campuses during the Friendship Day weekend through interactive sticker-printing installations, where students could instantly generate and print personalised roast stickers to share with their friends. Commenting on the campaign, Mr. Subash Balar, VP and Business Head, Chocolates, Coffee & Confectionery business, ITC said “Roasting has become a language of affection among youth, and...