Hair Lab, a Godrej co, Reinvents Hair Colour Category with ‘Smart Black’, a Patented Formulation for a Glove-Free Colouring Experience
Hair Lab, a Godrej Co, announced the launch of Godrej Hair Lab Smart Black shampoo hair colour, a premium hair colour in a multi-use tube format that can be applied with bare hands. Smart Black shampoo hair colour simplifies the colouring process into a few steps. Users wet their hands with water, apply the product on their dry hair focussing on the greys, and wash their hands with soap within 3 minutes of contact. In just 15 minutes, users will get rich, natural-looking black colour with 100% grey coverage. The product makes hair colouring as easy as the application of a shampoo. Smart Black shampoo hair colour eliminates the need for gloves, brushes, or mixing bowls. This revolutionary product is powered by breakthrough, auto-oxidative hair colour technology. It features Godrej Hair Lab’s in-house, patented, no-peroxide and no ammonia formulation. Smart Black shampoo hair colour is enriched with the goodness of gallic acid and aloe vera. Commenting on the launch, Samir Suryawansh...