Hair Lab, a Godrej co, Reinvents Hair Colour Category with ‘Smart Black’, a Patented Formulation for a Glove-Free Colouring Experience

Hair Lab, a Godrej Co, announced the launch of Godrej Hair Lab Smart Black shampoo hair colour, a premium hair colour in a multi-use tube format that can be applied with bare hands. Smart Black shampoo hair colour simplifies the colouring process into a few steps. Users wet their hands with water, apply the product on their dry hair focussing on the greys, and wash their hands with soap within 3 minutes of contact. In just 15 minutes, users will get rich, natural-looking black colour with 100% grey coverage. The product makes hair colouring as easy as the application of a shampoo.

Smart Black shampoo hair colour eliminates the need for gloves, brushes, or mixing bowls. This revolutionary product is powered by breakthrough, auto-oxidative hair colour technology. It features Godrej Hair Lab’s in-house, patented, no-peroxide and no ammonia formulation. Smart Black shampoo hair colour is enriched with the goodness of gallic acid and aloe vera.

Commenting on the launch, Samir Suryawanshi, Business Head, Hair Lab, a Godrej co, said, "Godrej Hair Lab Smart Black shampoo hair colour is completely rewriting the narrative around hair colour. Cracking a no-peroxide formulation required a total reinvention of hair colour chemistry. By eliminating gloves, we are removing a deep-seated psychological barrier and turning a mundane chore into a premium, intuitive self-care ritual. Our breakthrough, patented formulation proves that the ultimate luxury in modern beauty is a seamless fusion of convenience, and advanced hair science."

India’s hair colour market is estimated at over ₹7,000 crore and continues to grow as consumers look for convenient and comfortable ways to colour at home. Consumer insights point to a growing desire for comfortable application, with skin staining and cleanup among the aspects at-home users would most like to simplify. Smart Black shampoo hair colour builds on this evolution by introducing a no-stain, glove-free experience, bringing a new level of ease and a premium application experience to the category.

“Hair Lab, a Godrej Co. sees convenience-led, premium innovation as the next big growth driver in the hair care market, and Smart Black shampoo hair colour is our flag bearer in this space. This innovation brings the richness of science along with convenience which would ultimately bring new consumers into the fold and upgrade the at-home experience “added Samir Suryawanshi.

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