Tushar Shah Steps Down after 16 Years at Sony Pictures Networks India
Including his first stint with Sony from 2002 to 2005, Shah has spent
more than 19 years with the company. His last working day will be 31 March
2026, and he will support the transition and handover process until then.
Shah brings over three decades of cross-industry experience across
Revenue, Marketing and Business roles spanning Print, Telecom and Media. At
SPNI, he has been responsible for driving business and brand strategy across
some of the network’s most diverse and high-impact portfolios, including Sony
MAX, Sony MAX 1, Sony MAX2, Sony PAL, Sony WAH, Sony Marathi, Sony AATH, Sony
PIX, and Sony BBC Earth.
During his tenure, he successfully led the turnaround of Sony AATH,
which has remained a consistently profitable regional channel for over a
decade. He has also steered the Hindi and English Movies, Regional, FTA and
Infotainment clusters with a strong focus on brand-building, profitability and
audience growth.
Shah also helmed the network-wide rebranding of the Sony Pictures
Networks India portfolio, delivering the first complete refresh since the
channels’ launch, a key milestone in SPNI’s brand journey. His leadership
reflects a deep understanding of audiences, a sharp instinct for brand
development, and steady execution across varied genres.
Comments:
Gaurav
Banerjee, Managing Director & CEO, Sony Pictures Networks India:
“Tushar has been a valued part of SPNI for
many years, contributing to some of our most important brand and business
milestones. His leadership, clarity of thought and consumer-first approach have
helped build a strong foundation across multiple portfolios. We are grateful
for his long-standing service and wish him the very best for his next chapter.”
Tushar Shah
Chief Marketing Officer & Business Head – Movies, Regional, FTA and
Infotainment Channels:
“SPNI has been a defining part of my professional life, and I am deeply
grateful for the trust, opportunities and relationships that have shaped my
journey here. I have had the privilege of working with exceptional teams across
the organisation and am proud of what we have built together. As I move on to
explore new avenues, I carry with me many learnings and fond memories.”
SPNI will announce the succession plan in due course.
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