ITC Mangaldeep Introduces Fusion: A New Range of Agarbatti
ITC Mangaldeep, one of India’s leading incense brands has launched its latest range of incense, Mangaldeep Fusion. This new offering is an innovative mix of classic and modern fragrances that aims to elevate the experience of its consumers. Mangaldeep Fusion is designed for those who seek harmony in their spiritual practices while embracing modernity. This innovative product range brings together carefully selected natural ingredients and fragrances that have been traditionally used in Indian households, aiming to transform the incense experience into a modern aromatic journey for devotion.
Each pack of Fusion contains
three variants of sticks, uniquely combining one traditional and one modern
fragrance per pack. Each charcoal-free pack of incense brings a refreshing
twist to daily prayers with its unique fragrance combinations, such as the
calming essence of sandalwood paired with the earthy aroma of vetiver, or the
soothing notes of lavender complemented by the grounding scent of sage.
Additionally, it indulges users in the rich, resinous aroma of sambrani harmoniously
blended with the deep, luxurious Arabian fragrance of Oudh.
Commenting on the launch, Mr.
Gaurav Tayal, Chief Executive, Matches & Agarbatti Business Division, ITC
Ltd., said, “We are happy to
launch Mangaldeep Fusion, a range that truly embodies our strength in innovation
while reinforcing tradition. We at Mangaldeep are excited about this innovative
launch and the enthusiasm we've seen from consumers as well as our distributors
and wholesalers has been overwhelming. This new range is not just a product
launch, it's a modern interpretation of timeless devotion, blending the best of
traditional ingredients with contemporary fragrances."
Mangaldeep Fusion's innovative
scent combinations reflect the evolving lifestyle of modern India. Innovated
for a younger consumer, these fragrances capture the essence of contemporary
cultural fusion in lifestyle, fashion, music, and art, offering a modern twist
on traditional aromas. Mangaldeep Fusion is available at PAN Indian retail
stores, supermarkets, and popular online platforms and is soon to be available
in e-commerce stores.
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