Godrej Magic Champion the Cause of Hand Hygiene for Healthier Lifestyle on Global Hand washing Day
Chennai, 15th October 2024: According to a survey conducted by National Sample Survey (NSS) in India, only 35.82% of the population regularly follows hand hygiene before meals, while 60% households wash hands only with water. Several reports also highlight there has been a decline in consistent handwashing habits as daily routines returned to normal post-COVID 19. There is a strong need now to propagate amongst people the right-hand hygiene practices and sustaining them. The theme of this year's Global Handwashing Day (Oct 15), "Why are clean hands still important?" highlights the ongoing importance of hand hygiene in preventing infections.
In
line with this theme, Godrej Magic Handwash, a ready-to-mix handwash from Godrej
Consumer Products Ltd (GCPL), launched an awareness campaign on Global Handwashing
Day to promote proper handwashing practices and encourage sustaining the habit.The
campaign highlights an essential truth: hand hygiene cannot be achieved in a superficial
way. While handwashing is important, the campaign focuses on handwashing as an
important pre-emptive measure for disease control and leading a healthy
lifestyle.
To
amplify its message, Godrej Magic has partnered with Godrej L’Affaire, the
owned media platform from Godrej Industries Group, to release a digital film
that takes a playful yet impactful approach to highlight the importance of
thorough handwashing. What happens when we take shortcuts in life? Incomplete
efforts often lead to incomplete outcomes, and hygiene is no exception. Imagine
trying to get through your day with only half of the things you rely on—half a
lunch, half a desk, or even half a chair. Isn't that what happens when we wash
only one hand? Through humour and clever scenarios, this film delivers a simple
but essential message: proper hygiene is ‘all or nothing.’
Godrej
Magic has partnered with Teach for India, a non-profit organization dedicated
to educational equity, to promote proper hand hygiene practices among children.
As part of this initiative, students in the Teach for India network will be
trained to maintain effective hand hygiene habits. This outreach effort will
educate children in over 500 classrooms.
Commenting
on the campaign, Neeraj Senguttuvan, Head of Marketing (Personal Care),
Godrej Consumer Products Ltd (GCPL),
said, “Global Handwashing Day is a perfect reminder that good hygiene remains
as important as ever, even though life has returned to normal post-Covid. With
Godrej Magic Handwash, we are not just offering a product, we are promoting a
shift in mindset. It’s about ensuring cleanliness is complete, every single
time. As India’s first powder-to-liquid handwash, Godrej Magic is driving
innovation, making proper hygiene simple, affordable for as low as INR 10 and
an integral part of our daily routine.”
Sujit
Patil, Chief Communications Officer, Godrej Industries Group, added,
“Godrej L’Affaire, Godrej Industries
Group’s owned media platform was conceptualised to trigger meaningful
conversations around nuances of lifestyle. Hygiene and well-being are important
aspects of personal lifestyle. Based on an insight that the seriousness of handwashing
has dwindled post return to normalcy from COVID-19, we thought it is
appropriate to bring the principles of effective hand washing to the fore.
Through this campaign to commemorate the Global Handwashing Day, we aim
to remind people that good hand hygiene is non-negotiable and an essential part
of a healthy lifestyle and can help live a full life.”
To
boost the initiative's digital reach, the brand has engaged over 50 content
creators, including doctors, parenting experts, and stand-up comedians.
Additionally, Godrej Magic will further promote the campaign through a variety
of media partnerships.
In
a post-pandemic world, where it’s easy to let basic habits slide, proper
handwashing is one of the simplest yet most important steps we can sustain to
protect ourselves. Washing both hands isn't just about cleanliness—it's about
living fully, safely, and responsibly. Godrej Magic Handwash invites everyone
to reflect on their hand hygiene habits. Handwashing
isn’t just a task—it’s a daily act of self-care.
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