Swiggy, India's pioneering
on-demand convenience platform, today unveiled one-of-its-kind festive brand
makeover. Recognizing the country's shared love affair with mithai, Swiggy
playfully rebranded itself as ‘Sweety’, launching its specially designed
campaign for Diwali, across digital and physical assets.
As a part of the campaign, Sweety
delivery partners were spotted across cities wearing bright ‘Sweety’ shirts and
carrying customized ‘Sweety’ delivery bags, bringing the rebranding straight to
customers' attention. The campaign was also featured in various outdoor
hoardings across cities. The hoardings with ‘Sweety Sweety Sweety Mujhe Log
Bolein’ went live in prominent locations across India. In addition to this,
during this period, every delivery partner’s name on the app appears with a
prefix ‘Sweety’. Also, Swiggy’s social media handles changed their profile
picture to showcase the name change.
Talking about the campaign, Mayur
Hola, Vice President- Brand, Swiggy shared “During the Diwali season, we
observe a spike in the orders for Indian sweets, as mithai continues to be an
integral part of celebrations during this festive week across Indian households.
This sweet campaign is aimed at capturing this pulse of festive consumer
behavior.
Beyond the name change, Sweety honors the cultural traditions, shared
celebrations and love for traditional sweets that brings India together during
this week of festivities. Sweety will continue to deliver delight, laughter,
sweetness to every doorstep this season.”
Sweety is yet another homage from
Swiggy to its legacy of celebrating cultural moments. By capturing both the
humor of the season and the heart of local communities, Sweety ensures that
this Diwali is not just celebrated, but delivered with an extra dose of
sweetness.
Comments
Post a Comment