Mangaldeep Expands Premium Fragrance play with launch of Temple Sandal Gold and Cool Splash Variants


Ahead of the festive season, ITC Mangaldeep, one of India's leading incense brands, has launched two new premium charcoal-free Agarbatti variants, Mangaldeep Temple Sandal Gold and Mangaldeep Scent Cool Splash. Designed to serve two distinct fragrance needs, the new launches bring consumers the richness of authentic temple sandalwood and the freshness of a revitalising everyday fragrance experience.

The launches reinforce Mangaldeep's commitment to innovation and premiumization, catering to consumers who increasingly seek fragrance experiences that complement both traditional rituals and contemporary lifestyles. At the heart of the launch is a simple consumer promise: Whether consumers are seeking a deeply immersive devotional experience or a fragrance that uplifts everyday moments, Mangaldeep now offers a fragrance solution for both occasions

Mangaldeep Temple Sandal Gold: Bringing Home the Serenity of Temple Sandalwood

Mangaldeep Temple Sandal Gold recreates the rich and authentic fragrance experience associated with traditional temple sandalwood. Crafted with natural sandalwood powder and infused with Javadu-inspired notes, the fragrance fills prayer spaces with a deep, serene and long-lasting aroma that makes devotional rituals feel more immersive, peaceful and spiritually uplifting. Rooted in the purity and tranquillity of temple traditions, Temple Sandal Gold is designed for consumers who seek authenticity in their worship experience and value fragrances that create a deeper sense of connection during prayer.

Mangaldeep Scent Cool Splash: Refreshing Homes, Revitalising Everyday Moments

Mangaldeep Scent Cool Splash introduces a fresh, invigorating and contemporary fragrance experience that refreshes living spaces and uplifts everyday moods. As the latest addition to the Mangaldeep Scent range, Cool Splash is crafted for consumers who enjoy modern fragrances that create a sense of freshness, energy and revitalisation within the home. Its vibrant aroma offers a refreshing sensory escape, making everyday moments feel brighter, more welcoming and rejuvenating.

Both variants are premium charcoal-free masala agarbattis, reflecting Mangaldeep's commitment to superior ingredients, quality craftsmanship and long-lasting fragrance delivery. Together, the two launches offer consumers the best of both fragrance worlds: the timeless comfort of authentic temple sandalwood for devotional rituals and a refreshing modern fragrance that revitalises everyday living spaces.

Commenting on the launch, Rohit Dogra, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd., said, "Consumers today are looking for fragrances that do more than simply smell good. They want experiences that enrich the moments that matter to them. With Temple Sandal Gold, we bring the authentic richness and serenity of temple sandalwood into the home, while Cool Splash offers a refreshing fragrance experience that revitalises everyday spaces. Together, these launches strengthen Mangaldeep's premium portfolio by delivering meaningful fragrance experiences that blend tradition with contemporary lifestyles. The festive season presents a significant opportunity to connect with consumers through fragrances that resonate with both their heritage and evolving preferences."

Mangaldeep Temple Sandal Gold and Mangaldeep Scent Cool Splash are now available at retail stores and marts across India in packs of 40 sticks, priced at ₹150 each. With these launches, ITC Mangaldeep continues to strengthen its premium fragrance portfolio, offering consumers innovative fragrance experiences that elevate both devotional rituals and everyday living.

 

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