Ujjivan Small Finance Bank launches ‘Nothing Small About Us’ campaign with R. Madhavan as Brand Ambassador
The
campaign is rooted in a key customer insight: the word ‘Small’ can sometimes
create a perception that the Bank caters primarily to small-ticket financial
needs, has a limited range of banking products and offerings, or operates at a
smaller scale. ‘Nothing Small About Us’ seeks to address this perception by
showcasing the Ujjivan Small Finance Bank of today.
Ujjivan
offers a comprehensive range of banking solutions across savings, deposits,
lending and business banking, forex and NRI services, as well as investment and
wealth solutions. Its loan offerings range from ₹6,000 to ₹250 crore, catering
to customers with diverse financial needs.
Commenting
on the campaign, Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small
Finance Bank, said:
“Nothing Small About Us’ comes from a very real customer insight. We found
that the word ‘Small’ can sometimes lead to a perception that our offerings,
ticket sizes or even our scale may be limited. The Ujjivan of today is very
different from that perception, with an extensive branch network and a
comprehensive range of banking and lending solutions catering to diverse
customer needs. Through this campaign, we want everyone to see Ujjivan for what
it is today, a bank with the scale, reach and breadth of offerings to serve the
diverse financial needs. R. Madhavan, with the credibility, authenticity and
trust he has built over the years, is a natural fit to convey this message.”
The
choice of R. Madhavan as Ujjivan’s Brand Ambassador stems from the strong
alignment between the values he represents and those of the Bank. Over
the years, R. Madhavan has built an image associated with integrity, humility,
versatility and authenticity, earning trust through consistency, and
establishing a strong connect across audiences and geographies. These qualities
closely align with Ujjivan’s values and the relationship the Bank seeks to
build with its customers and stakeholders.
Commenting
on his association with Ujjivan Small Finance Bank, Padma Shri awardee R.
Madhavan said: “Whenever
I associate with a brand, I like to understand it first. So, before coming on
board with Ujjivan, I did my own due diligence. I read about the Bank, its
journey and what it has built over the years. I was genuinely happy with what I
learnt, and it gave me the confidence to associate with Ujjivan. And trust me,
there is nothing small about them. I believe there is a lot more about Ujjivan
that people should know, and I am happy to be associated with the Bank.”
The
integrated campaign will be amplified across television, print, digital,
OTT/CTV, outdoor, social media and Ujjivan’s branch network, creating a
consistent brand narrative across consumer touchpoints.
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