LAVA INTRODUCES THE ALL-NEW VIRAT CURVE 5G, BRINGING PREMIUM DESIGN AND PERFORMANCE AT ₹19,999

Lava International Limited, India’s leading homegrown smartphone brand, announced the launch of the Virat Curve 5G, designed to elevate premium experience in the 20k segment for the true tech enthusiasts.

Envisioned, designed and developed in India, the smartphone brings together a striking 3D Curved AMOLED Display, premium vegan leather finish, distinctive Rear Mini Screen, powerful imaging capabilities, Vayu AI and enduring battery life in a compact, premium footprint. Designed to make a statement while delivering meaningful everyday functionality, the Virat Curve 5G brings together design, intelligence and performance in a distinctly sophisticated smartphone experience.

 The Virat Curve 5G, available in a 6GB + 128GB variant, will go on sale on Flipkart starting 28th September at 7 PM. The smartphone will be available in Heritage Indigo, Makrana Ivory, and Ellora Slate colour options.

Commenting on the launch, Mr. Sumit Singh, Senior Vice President and Head of Product, Lava International Limited, said, "The Virat Curve 5G is a testament to innovation, consumer sentiments and an ambition to democratize the premium experience. The phone was designed to offer a packed, all-round experience, with aesthetics, power and performance at its core. The new user interface, 3D-curved display, leather back, rear screen and Vayu AI make it a true game changer in its segment. I am hopeful that our consumers will like it and make it another success in 2026."

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