VIDA named Official Title Partner of Kovai Kings for TNPL 2026 Season

Boasting a championship pedigree with two TNPL titles, Kovai Kings  announced VIDA, Powered by Hero as their Title Partner for the upcoming 2026 season. Celebrating this landmark partnership, the franchise unveiled its brand-new official jersey, marking the team’s first public appearance under its new identity, VIDA Kovai Kings.

Led by Indian Cricket Team players - skipper M Shahrukh Khan and prolific batter B Sai Sudharsan, a power-packed squad will proudly take the field in their new jersey under this refreshed identity. Rooted in ambition and progress, this partnership reflects a shared commitment to pushing boundaries, whether on the cricket pitch or in redefining how India moves. As Hero MotoCorp’s emerging mobility business unit, VIDA is building a comprehensive EV ecosystem designed to deliver clean, smart, and accessible electric mobility solutions for the modern world. While VIDA Kovai Kings continues to set new benchmarks in sporting excellence across the TNPL, this collaboration seamlessly unites high-octane performance, cutting-edge innovation, and sustainability under one bold banner.

Commenting on the occasion, Mr. Ananth Karthikeyan, Owner, VIDA Kovai Kings, said: “Joining forces with VIDA marks an exciting new era for our franchise. Together, we’re doing more than just stepping onto the field under a new identity, we’re uniting cricket’s electric passion with the future of sustainable mobility. Unveiling this jersey represents our shared commitment to set new benchmarks, both on the pitch and in the community, during TNPL 2026.”

Speaking on the partnership, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “At VIDA, we have always believed in building communities and taking our message to households through meaningful partnerships. Cricket holds a unique power to bring people together, and through our association as VIDA Kovai Kings, we want to match the energy and passion shown by the people of Tamil Nadu. This partnership allows us to celebrate the region's incredible sporting spirit while accelerating our shared vision for clean and sustainable mobility."

 As VIDA Kovai Kings, the team will carry the integrated identity of VIDA across all primary touchpoints throughout the tournament, including match jerseys, helmets, training kits, travel gear, official digital platforms, and stadium assets. Earlier this month, the franchise introduced the partnership to its players and coaching staff during an exclusive team session. The interaction allowed the squad to align with the brand vision of VIDA and marked the kickoff for the season's content and fan engagement roadmap The newly launched match kit blends the core colors and fighting spirit of the Kovai Kings with the modern, forward-looking aesthetic of VIDA, Powered by Hero. The accompanying team anthem celebrates the unwavering passion of the fans and the vibrant cricket culture of Tamil Nadu.

To maximize impact throughout TNPL 2026, VIDA Kovai Kings will execute a robust multi-channel campaign featuring player-led digital content, creator collaborations, and on-ground fan activation zones with digital contests. These initiatives are designed to bring supporters closer to the team while driving sustained visibility and scale for both brands across the season.