Lava Debuts Virat Series with Virat V1 5G and Virat V1, Offering Powerful Performance and Durable Design

Lava International Limited, India's leading homegrown smartphone brands, announced the launch of the Lava Virat V1 5G and Lava Virat V1, an online-first series, in partnership with Flipkart. Built for India's youth, the Lava Virat series marks Lava's strategic expansion into the online smartphone segment, bringing together brand's Made-in-India innovations with Flipkart's extensive digital reach to deliver a differentiated smartphone experience.

The Lava Virat V1 5G is available at ₹11,999, while the Lava Virat V1 is priced at ₹8,999. Both smartphones will be available on Flipkart and the Lava website starting July 31, 2026, at 12:00 PM. The launch price is applicable only on the sale day. From Day 2 onwards, the pricing will be ₹12,999 for the Lava Virat V1 5G and ₹9,999 for the Lava Virat V1.

Built ground-up for online-first buyers, the Lava Virat series reinforces Lava’s commitment to India's growing digital-first consumers. Built on 17 years of expertise in in-house design, manufacturing, and quality assurance - the series combines dependable performance, a clean stock Android experience, and durable design with wider accessibility across the country. Coupled with Flipkart’s scale to deliver to the remotest corners of India, trust of “Open Box Delivery” and multiple affordability and financing options on the platform, the Lava Virat series is made for the daily household customers like homemakers, young professionals, students and best value seekers.

Commenting on the launch, Mr. Sunil Raina, Managing Director, Lava International Limited, said, “The Indian smartphone consumer is evolving rapidly, and expectations today are higher than ever. With the Lava Virat series, we are introducing smartphones that combine meaningful innovation, dependable performance, and refined design to meet those expectations. As we continue to strengthen Lava presence in the online market, our partnership with India’s leading online marketplace, Flipkart, enables us to reach a wider audience base with products that are thoughtfully designed for India and built to deliver uncompromising quality and reliability.”

Commenting on the launch, Ms Kanchan Mishra, Vice President Mobiles, Flipkart, said, “The launch of the Lava Virat series is a partnership between Lava and Flipkart to elevate the affordable smartphone market where the customer is not only looking for a value-for-money smartphone but also a trusted brand and where they are buying it from. With the feature-rich Lava Virat series smartphones, and Flipkart’s trust of “Open Box Delivery”, the customers can be rest assured about buying the smartphone in any corner of India and also backed by Lava’s doorstep service. This partnership isn’t just about digitalizing the daily value seekers, but also taking one step forward to delivering the best-in-class smartphones in this price range, at scale.”