Wallets up by 1100%, Perfumes Double on Father’s Day Weekend: Instamart Father’s Day trends

This Father's Day, Indian consumers moved beyond predictable gifts and leaned into more personal ways of celebrating dads. India’s pioneering quick commerce platform, Instamart, revealed a surge in demand for thoughtful gifting categories such as greeting cards, wallets, perfumes, grooming kits and gadgets, signalling a shift towards gifts that feel more meaningful and memorable.

While chocolates continued to be a popular Father's Day staple, the standout trend was the return of the humble greeting card. Orders for Father's Day cards skyrocketed by more than 120 times compared to regular days, making them one of the fastest-growing gifting categories on the platform. Father's Day gifting peaked during the late morning hours on Father's Day itself, highlighting the increasingly spontaneous nature of gifting occasions in the quick-commerce era.

Thoughtful Gifts Take Centre Stage

Father's Day gift baskets increasingly reflected the broader premiumisation trend visible across consumer categories.

●      Wallet orders jumped nearly 1100%, making them one of the fastest-growing gifting items of the weekend

●       Perfumes recorded 100% growth

●       Grooming kits grew by over 40%

●       Wellness and self-care products continued to feature strongly in gifting baskets

The trend suggests that consumers are increasingly treating Father's Day as an occasion for lifestyle-led gifting rather than purely symbolic purchases.

Gadgets Remain a Favourite for Dads

Electronics recorded strong growth versus the previous weekend, with wireless earbuds, smartphones and personal tech accessories emerging among the most popular Father's Day purchases.

Protein Bars Join the Father's Day Basket

Protein bars and nutrition-focused products featured prominently among the most-ordered non-chocolate Father's Day gifts, reflecting growing consumer interest in fitness, wellness and everyday self-care.

India's Biggest Father's Day Gifting Cities

Father's Day demand was led by Bengaluru, Mumbai, Hyderabad, Chennai and Delhi, which emerged as the country's biggest gifting markets on Instamart.

From handwritten cards and classic wallets to premium fragrances, gadgets and wellness products, Father's Day 2026 showed that consumers are increasingly looking for gifts that combine convenience with thoughtfulness, proving that sometimes the most meaningful gifts are the most personal ones.

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