LAVA SMART SERIES IN THE UNDER 10K CATEGORY

Lava International Limited, India’s leading homegrown smartphone brand, today introduced the Smart series with the launch of Smart 4 Plus, a "No Tension Phone" designed for young users seeking a stylish, reliable, and smooth mobile experience at an accessible price point. The device combines long-lasting battery life, and user-friendly features, making it an ideal choice for everyday communication, entertainment, and productivity.The smartphone is priced at INR 9,999 and is available across Lava retail outlets.

Commenting on the launch, Mr. Sumit Singh, SVP and Head of Product, Lava International Limited, said, “Smart is a new series added in the portfolio to cater to the under 10k category. Design, durability and battery are three key parameters for this segment, and we have ensured the new Smart 4 Plus delivers on these areas. Catering to the key pain points of Indian users, Smart 4 plus is built to withstand India’s weather conditions, superior network with Band 28 support, large display and assured security upgrades. We have packaged it under 10K, enabling the masses to experience superior and safe technology.

The smartphone boasts a massive 17.13 cm (6.75") HD+ display, offering an immersive viewing experience tailored perfectly for streaming content and media consumption.

Powered by the UNISOC 9863A Octa-Core processor, the Smart 4 Plus is designed to deliver smooth everyday performance. The device comes with 4GB RAM, expandable with up to 4GB virtual RAM, along with 64GB internal storage to support seamless multitasking and daily smartphone usage. To ensure users stay seamlessly connected through work, travel, and entertainment, the device features a reliable 5000mAh battery supported by a Type-C port and 10W charging support.

The device comes equipped with a 13MP AI Dual Rear Camera and a 5MP Selfie Camera to capture sharp, clear everyday moments. It supports Dual SIM (4G+4G) connectivity through a Nano + Nano SIM configuration and includes useful features such as conference calling, anonymous call recording, and auto call recording.

Running on Android 15 Go, the Smart 4 Plus delivers a secure and dependable smartphone experience, supported by 2 years of assured security updates for enhanced protection. Complementing its software reliability, the device features an IP64 Dust and Water-Resistant rating, offering enhanced protection against dust exposure and accidental splashes encountered during everyday use.

Continuing Lava’s strong customer-first approach, the Smart 4 Plus comes with Free Service @ Home, ensuring hassle-free after-sales support across India.

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