Instamart Upgrades Its Protein Basket in Chennai as Fitness Demand Increases; Single Cart Value Crosses ₹2.7 Lakh

 Riding India’s growing demand for healthier choices, Instamart, India’s pioneering quick commerce platform, has witnessed a 150% surge in protein orders over the last two years, signalling a sharp shift towards protein-led consumption across the country. Strengthening access to “better-for-you” food options, Instamart has expanded its protein assortment to nearly 10,000 SKUs across categories, spanning everyday staples and new-age nutrition products. The range includes leading brands such as SuperYou, Only What’s Needed (OWN), The Whole Truth, RiteBite, and Pintola Protein Oats, making high-protein choices more accessible and convenient for consumers across India.

While Bengaluru leads in protein demand, growth is accelerating beyond metros, with Tier II+ cities expanding at over 200% faster, led by Nagpur, Jaipur, Chandigarh, Bhubaneswar, Guwahati, and Vizag, signalling a wider shift towards more intentional, protein-led consumption across India.

Commenting on the growing demand for protein categories, Hari Kumar G, Chief Business Officer - Instamart, said, "Instamart solved for access and convenience; now, we are solving for a fundamental shift in how India consumes. We are seeing a move from an 'essentials' basket to an 'aspirational' one, where 'better-for-you' is the new baseline. By offering a wide range of protein formats across categories, we are democratizing access to high-performance nutrition. Whether it's cleaner ingredients or non-toxic cookware, our goal is to ensure that a lifestyle upgrade is accessible for every Indian, from metros to emerging markets."