Zydus Wellness launches Glucon-D Recharge, appoints Milind Soman as brand ambassador

Zydus Wellness announced the expansion of its iconic brand Glucon-D into the fast-growing performance hydration category with the launch of Glucon-D Recharge. Led by Indian actor and fitness icon,Milind Soman as brand ambassador, the new launch underscores Glucon-D’s evolution in line with shifting consumer lifestyles centered around everyday movement and active living.

The move also aligns with the rapid growth of India’s performance hydration category, fueled by rising fitness awareness and a growing focus on everyday wellness. With Glucon-D Recharge, the brand builds on its trusted legacy to deliver science-backed energy and hydration solutions for active and fitness seeking consumers.

Bringing this vision to life is Milind Soman, whose philosophy of consistent and mindful movement closely aligns with the ethos of Glucon-D Recharge. Known for championing fitness as a lifelong journey rather than a short-term goal, Soman represents the idea that staying active can be simple, sustainable, and accessible to everyone.

Tarun Arora, CEO, Zydus Wellness, said,“India’s fitness paradigm is undergoing a decisive shift. Movement is no longer an aspiration reserved for a few and is becoming a daily expression of how people choose to live healthier, more fulfilling lives.At Zydus Wellness, we see this as a strategic inflection point to reimagine the role of Glucon-Dfrom a trusted source of instant energy to a future-forward, science-backed brand that enables sustained, everyday movement. With Glucon-D Recharge,we are entering the performance hydration spacein a bid to support millions of Indians in staying active, consistently and sustainably.In this journey, we are delighted to partner with Milind Soman, whose philosophy of mindful, everyday movement reflects the future we envision.”

Glucon-D Recharge combines glucose and electrolytes to help provide both energy and hydration, especially for endurance performance. The range also includes No Added Sugar Electrolyte Drink formulation for rapid rehydration. Available in both ready-to-drink bottles and sachet sticks, Glucon-D Rechargeexpands the brand’s portfolio beyond its traditional instant energy powders into a product designed for evolving consumer needs.

Speaking about the association, Milind Soman said,“For me, fitness has never been about intensity or chasing perfection. It is about staying consistent and enjoying everyday movement, whether it is running, walking, or simply being active. Over the years, I have realised that small, daily habits make the biggest difference. I am glad to partner with Glucon-D Recharge because it encourages people to stay active in their own way while supporting their bodies with the right energy and hydration.”

The launch is supported by an integrated marketing campaign, including partnerships with fitness communities, which reframes how India thinks about movement. At its core is a simple idea that movement does not have to be perfect or intense to matter. By celebrating everyday movement in all its forms, the campaign positions Glucon-D Recharge as a trusted, science-backed source of energy and hydration that helps people stay consistent. Anchored in ‘Move. Recharge. Repeat’, it encourages India to keep moving, every day.

For decades, Glucon-D has been a trusted household name associated with instant energy for millions of Indians. As consumer habits evolve and more people adopt active, health-conscious lifestyles, the brand is expanding its role from delivering quick energy to supporting everyday movement with the right balance of energy and hydration.