Godrej Capital Launches ‘Do Se Teen’, a Women’s Day Film Celebrating Women Entrepreneurs and the Families Behind Their Success

Godrej Capital, the financial services arm of the Godrej Industries Group, has launched a new campaign, ‘Do Se Teen’ (From Two to Three), ahead of International Women’s Day, highlighting the ambitions of India’s emerging women entrepreneurs and the growing support they are receiving within their families.

The film captures a relatable moment from everyday life, in which a woman entrepreneur prepares to expand her warehouse business from two stores to three. When her mother-in-law overhears a conversation about the “expansion,” she briefly assumes it is a pregnancy announcement. The misunderstanding soon turns into a warm moment of celebration as the family supports her signing the loan that will help grow her business – entirely on her own terms.

Through this story, the campaign reflects a broader shift across India, where the ambitions of women entrepreneurs are increasingly being supported within the family. It also highlights the importance of access to credit and financial independence in enabling women to grow both their businesses and personal aspirations.

The campaign is part of Aarohi Loans for Women, an initiative by Godrej Capital’s subsidiaries focused on improving access to finance for women borrowers. Aarohi addresses structural barriers in lending by enabling women to apply for loans without the mandatory requirement of a male co-applicant, giving them greater control over financial decisions.

Commenting on the campaign, Manish Shah, MD and CEO, Godrej Capital said, “Across India, more women are stepping forward to build and scale their own businesses. However, access to formal credit at favourable terms continues to remain a challenge for many of them. Through Aarohi, we aim to remove some of these barriers and make it easier for women to access capital and grow with confidence. This campaign celebrates that spirit of ambition, and the families that are increasingly supporting women in pursuing it.”

Since its launch, the Aarohi platform has been steadily expanding its reach among women borrowers and entrepreneurs across India.

The subsidiaries have disbursed ₹1,890 crore in loans under the initiative, building a strong portfolio and crossing the ₹1,000 crore AUM milestone, and is targeting ~₹1,200 crore AUM by the end of this financial year.

Beyond credit access, the initiative also focuses on capacity building and ecosystem support for women-led businesses, including financial literacy programmes, training partnerships, and community initiatives aimed at strengthening entrepreneurial capabilities.

As part of its continued focus on women-led enterprises, the company recently launched an all-women branch in Pune, further strengthening engagement with women entrepreneurs and business networks.

With this campaign, Godrej Capital reinforces a simple message – when women receive the right financial support and encouragement at home, their ambitions can translate into meaningful growth for families, businesses, and the broader economy.

Watch the film here: https://www.youtube.com/watch?v=zlQc2GHojL8