DANONE INDIA SETS ASIA BOOK OF RECORDS MILESTONE WITH 20,911 HCP PLEDGES TO HELP COMBAT ANEMIA

 Danone India sets the Asia Book of Records milestone for achieving ‘Maximum Healthcare Professionals Pledged to Combat Iron Deficiency Anemia’ - 20,911 pledges across India. This landmark achievement reflects Danone’s collective effort to enhance awareness, encourage early diagnosis, and promote effective nutritional interventions to address iron deficiency and anemia. The initiative underscores the importance of collaborative action in tackling micronutrient deficiencies and advancing public health outcomes.

In November 2025, Danone India launched the ‘IRON UP!’, a national wide initiative to accelerate detection and prevention of Iron Deficiency Anemia (IDA) across the country. As part of the initiative, Danone has launched the IDA Pledge Campaign, calling on healthcare professionals across India to commit to raising awareness, improving timely diagnosis and promoting preventive nutrition. This collective effort aims to build a strong, unified movement within the medical community to help families understand and act on iron deficiency every day.

The campaign Iron Up initiative engaged pediatricians, general physicians, and other healthcare professionals across India through educational outreach, and on-ground initiatives. By mobilizing the medical community, Danone India aims to accelerate efforts toward increasing awareness on iron deficiency and improving quality of life, especially among vulnerable populations. As part of its science-led nutrition approach, Danone India continues to advance solutions such as IronBiotics, designed with essential nutrients that support iron absorption and gut health, reinforcing its commitment to addressing iron deficiency and anemia at scale.

Talking about the milestone, Ms. Priyanka Verma, Marketing Director, Danone India, said, “We are honored to be recognized by the Asia Book of Records for this impactful initiative. Securing 20,911 pledges from healthcare professionals demonstrates the shared commitment within the medical community to fight anemia, a condition that continues to affect millions. This sustained, community-led approach will transform health outcomes countless Indians. It reflects the power of collective action, where healthcare professionals, communities, and institutions come together to drive meaningful change. We are proud to support this movement, which not only strengthens the nation’s nutritional foundation but also positions India as a global leader in evidence-based, inclusive public health innovation.”

Along with the IronUp initiative, Danone India has also launched Swastha Mata Swastha Balak, year-long program in Bihar, which is designed to improve maternal nutrition, enhance awareness, and drive better health outcomes for both mothers and their babies. The programme is part of Danone’s focused efforts to combat Iron Deficiency Anemia among pregnant women and infants.

Asia Book of Records recognition marks a significant step forward in Danone India’s ongoing efforts to address malnutrition and micronutrient deficiencies. The company remains committed to partnering with healthcare stakeholders, policymakers, and communities to build a healthier future.

 

 

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