DANONE INDIA SETS ASIA BOOK OF RECORDS MILESTONE WITH 20,911 HCP PLEDGES TO HELP COMBAT ANEMIA
Danone India sets the Asia Book of Records milestone for achieving ‘Maximum Healthcare Professionals Pledged to Combat Iron Deficiency Anemia’ - 20,911 pledges across India. This landmark achievement reflects Danone’s collective effort to enhance awareness, encourage early diagnosis, and promote effective nutritional interventions to address iron deficiency and anemia. The initiative underscores the importance of collaborative action in tackling micronutrient deficiencies and advancing public health outcomes. In November 2025, Danone India launched the ‘IRON UP!’ , a national wide initiative to accelerate detection and prevention of Iron Deficiency Anemia (IDA) across the country. As part of the initiative, Danone has launched the IDA Pledge Campaign , calling on healthcare professionals across India to commit to raising awareness, improving timely diagnosis and promoting preventive nutrition. This collective effort aims to build a strong, unified movement within the medical c...