Security Solutions business of Godrej Enterprises Projects Strong Wedding‑Season Growth as Home Locker Demand Surges
The Security Solutions business of Godrej Enterprises Group has announced a strong growth outlook for its home locker business this wedding season, with sales expected to grow by 20%, driven by rising consumer preference for secure, long-term gifting solutions amidst India’s peak marriage period.
The wedding season has emerged as
a critical consumption period for home security, driven by rising investments
in gold, jewellery, cash, and important documents. With gold prices
skyrocketing, the risk profile has gone up and hence the need to secure the jewellery
is a pressing need. Weddings are one of those events of household asset
creation, and a lot of families today, are prioritising secure in-home storage
as part of their wedding planning.
Aligned with this shift, the
Security Solutions business of Godrej Enterprises Group offers a comprehensive
range of home lockers that are much stronger than ordinary cupboards, designed
to protect valuables from theft, fire, and unauthorised access while blending
into modern home interiors. The portfolio caters to a wide spectrum of
households, from compact urban homes to larger family residences, making secure
storage more accessible across India. These products also address the need for
protection from insiders who have easy access to homes during such occasions
Pushkar Gokhale, Business Head,
Security Solutions, Godrej Enterprises Group, said, “The wedding season is now
a strategically an important period for us. As families invest
significantly in gold and other valuables during weddings, secure storage is
becoming an integral part of that purchase decision, creating a strong and
sustainable growth opportunity for our business.”
Besides Metro cities we are also
seeing increased traction in Tier 2 and Tier 3 towns which contribute close to
30% of the overall home lockers' business of Godrej Enterprises Group (GEG),
driven by rising disposable incomes, and higher gold ownership, With
a network of close to 5000 channel partners pan India, the company is
scaling availability and consumer outreach to capture this demand
As Indian weddings increasingly
reflect long-term financial planning and security consciousness, the Security
Solutions business of GEG, is positioning it’s range of home lockers as a
new-age symbol of trust, stability, and asset protection, especially for the
newly-weds and their families.
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