Kriti Sanon and Abhishek Sharma unveil "The Beauty Secret”:A Whiter Smile with Colgate Visible White Purple

Colgate-Palmolive India has launched its latest campaign for Colgate Visible White Purple, featuring Bollywood star Kriti Sanon and Indian cricketer Abhishek Sharma, bringing together two of India’s biggest cultural forces of cinema and cricket to redefine teeth whitening as an integral part of every beauty routine. The campaign elevates teeth whitening from just an oral care routine to a modern beauty essential. 

Coming on board for the campaign, Kriti Sanon said, “What drew me to this campaign was the idea of treating a smile as being crucial & central to beauty. As actors, we spend so much time on skincare and makeup, but a beautiful white smile is what truly sets you apart. Colgate Visible White Purple is that secret, literally the makeup you can start your day with. It’s backed by the science of color theory that I have seen work in other beauty categories which have been part of the regimen for a long time.”

Abhishek Sharma on his association with Colgate Visible White Purple shared, “For me, confidence comes from feeling & looking good whether on or off the field. With the added spotlight & cameras around now,  grooming has even come to the picture. That’s what made this association with Colgate Visible White Purple feel authentic. A confident, white smile can make a real difference in making you feel confident & ready for always being camera ready.”

Speaking about the campaign, Ayan Guha, Director, Marketing, Colgate-Palmolive India, said, “With Colgate Visible White Purple, we’re merging science and beauty to redefine oral care as a daily grooming essential. By pairing our color-correction technology with the influence of Kriti Sanon and Abhishek Sharma, we’re making a whiter smile an aspirational yet effortless first step in every beauty ritual.”

Designed as a high-impact, multi-platform rollout, the campaign will be amplified across television, digital, social media, and influencer-led content. It is part of Colgate’s broader strategy to drive premiumisation while strengthening its leadership in science-backed, beauty-forward oral care solutions.

With this launch, Colgate Visible White Purple continues to carve a distinctive space in the whitening category where innovation, beauty, and everyday routines come together to deliver a smile that looks as good as it feels.