ITC Master Chef launches Freshly Frozen Prawns with Piri Piri Masala

ITC Master Chef, one of India’s most trusted brands in the frozen foods category, has further strengthened its leadership with the exciting launch of Piri Piri Prawns  a bold new addition crafted for seafood enthusiasts seeking a juicy and flavourful snack.

Consumers love prawns but thinking they’re complicated to prepare, avoid cooking them at home. ITC Master Chef Piri Piri Prawns solves this by offering easy to use masala mix sachets, that can be added to prawns and cooked to create a delicious, restaurant style snack in minutes.

The newly launched Piri Piri Prawns blends the irresistible juiciness of freshly frozen prawns with the fiery and tangy notes of Piri Piri masala mix. This innovation made using prawns which are frozen within 15 hours of harvesting to lock in their natural taste along with two Piri Piri Masala mix Sachets, perfectly balances convenience, taste and ITC Master Chef’s commitment to quality. Rich in protein and ready in minutes, the Piri Piri Prawns are an ideal choice for today’s fast-paced yet flavour-loving consumers  perfect for quick food options or foodie get-togethers. With its easy to cook process, these prawns promise to make every piece a moment to savour.

Speaking on the launch, Ashu Phakey, Vice President and Business Head - Frozen and Fresh Foods at ITC Limited said, “At ITC Master Chef, our endeavour has always been to delight consumers with high-quality, convenient, and delicious food solutions. With Piri Piri Prawns, we aim to bring restaurant-style food right into home kitchens  delivering the perfect balance of freshness with flavour. This launch is another step forward in strengthening our non-veg portfolio and driving deeper category penetration.”

With this launch, ITC Master Chef continues to expand its range of ready-to-cook delicacies that deliver a gourmet experience at home from chicken snacks and cheesy delights to now, flavour-rich prawns that promise a deliciously fiery bite. Packaged thoughtfully for modern consumers, ITC Master Chef Piri Piri Prawns pack of 212 gms (including 2 seasoning sachets) is priced at ₹275 & now available across leading retail and e-commerce platforms.

 

Comments

Post a Comment

Popular posts from this blog

Coimbatore Ikons, Municipal Corporation, and TANKER Foundation Unite for a Brighter Future

Image
Rotary Coimbatore Ikons, in partnership with Coimbatore City Municipal Corporation and The TANKER Foundation, signed a memorandum of understanding (MOU) on February 18 to establish a dialysis center in Coimbatore. This center will offer free and subsidized dialysis to those in financial need. The signing event was attended by several officials and members from the Rotary Coimbatore Ikons and sister clubs. The TANKER Foundation is a non-profit organization founded in June 1993, focused on providing subsidized dialysis and financial aid for kidney disease-related expenses to underprivileged patients. They also conduct awareness programs and screening camps for early kidney disease detection. Over 31 years, TANKER has delivered 743,805 dialysis sessions to 2,981 patients and provided Rs. 4. 40 Crores in financial support for 5,257 patients’ treatment costs.
Read more

INAUGURATION OF A NEW HAEMODIALYSIS MACHINE FOR THE REKHA MEMORIAL RENNY ABRAHAM AMBATTUR ROTARY TANKER DIALYSIS UNIT

Image
  17 th  February 2024    TANKER Foundation runs 14 dialysis units, 11 in Chennai and one each in Madurai, Vellore and Tiruppur.  The Ambattur dialysis unit is supported by the Ambattur Rotary Club and Hospital, the CMCHIS and many valuable donors.    M/s. Kotak Mahindra Life Insurance Company Ltd have donated 1 dialysis machine and 3 defibrillators. The machine was inaugurated by   Mr. Clement Williams, Senior Vice President- FIG   and  Mr. Pawan Soni ,Chief Manager - CSR   . Mr Williams said that he had first hand experience with kidney disease and was very appreciative of the TANKER Team work. Mr Soni said that they were happy to be associated with TANKER and hoped to do more. T his generous donation will benefit all our underprivileged patients.   Mrs Latha Kumaraswami, Managing Trustee of TANKER Foundation said that every donation was precious and  conveyed TANKER's grateful thanks to   M...
Read more

CME on Kidney Health for All

Image
The key takeaways for people at the CME programme held Sunday November 26, 2023, with the theme ‘Kidney Health for All’ were exercise and diet, awareness, screening and timely check-ups to prevent chronic kidney disease (CKD).   Participating as the Chief Guest, Tamil Nadu Health Secretary, Mr. Gagandeep Singh Bedi, IAS, laid stress on the fact that kidney disease was increasing and there was a need for addressing the issue. He drew attention to the fact that the Tamil Nadu government scheme, ‘Makkalai Thedi Maruthuvam’, (Taking Healthcare to People), checked 1 crore people for sugar and BP and the number of new cases was alarming. These are the two major reasons for kidney disease, diabetes and hypertension and so he advised eating the right kind of food, doing regular exercise and creating awareness and screening. He praised the work of Good Samaritans like TANKER Foundation, Kidney Warriors, MOHAN Foundation and Nephroplus who were involved in raising awareness on kidney health....
Read more