LAVA LAUNCHES PLAY MAX STARTING INR 12999 WITH SEGMENT FIRST VC CHAMBER COOLING TECHNOLOGY

Lava International Limited, India’s fastest growing and trusted homegrown smartphone brand, today announced the launch of Lava Play Max, the newest smartphone in its Play series. Engineered for the modern youth who juggle studies, social media, entertainment and gaming, Play Max brings segment- first Vapor Chamber Cooling (VC Cooling)technology to ensure smooth, consistent performance without heating during long gaming sessions on titles like COD Mobile, Free Fire, BGMI and others. Available across Lava’s retail outlets starting December, the device reflects Lava’s focus on delivering powerful yet practical upgrades for everyday use.

Play Max 5G offers a powerful combination of a Dimensity 7300 processor, UFS3,1 and VC Chamber cooling for fast and durable performance. Features a 6.72” FHD+ 120Hz display, 5000mAh battery, and a clean Android experience, all in a premium, glossy finish, available in 6+6*GB and 8+8*GB variants.


Commenting on the launch, Mr. Sumit Singh, Head of Product, Lava International Limited, said,“Play Max brings the VC Chamber Cooling technology in the segment to maximise the gaming experience with best- in-segment features. Performance is stabilized by VC Chamber Cooling technology which ensures faster heat dissipation and high-level performance even for long hours of game play. It is designed for today’s youth- enabling smooth multi-tasking with better efficiency and enhanced long-day experiences. Play Max combines power, thermal stability and clean software to make everyday usage genuinely effortless in a stylish, proudly Indian device.”

Performance

Powered by the 2.5GHz MediaTek Dimensity 7300 (4nm) chipset, Play Max delivers fast app loading, smooth transitions and efficient battery usage. VC Cooling ensures the device maintains optimal temperatures during multitasking or extended gaming sessions, including popular games like COD Mobile, BGMI and Free Fire, allowing them to be played seamlessly without any heating issues.

Display and Storage

The device features a 6.72” FHD+ display with 120Hz refresh rate, delivering fluid scrolling and an immersive content experience: ideal for study material, gaming visuals and streaming marathons. Paired with LPDDR4X RAM options of up to 16GB (8GB+8GB*) and 12GB (6GB+6GB*)and 128GB UFS 3.1 storage, Play Max ensures users can switch between apps without lag. It also comes with dust and water resistance for added everyday protection with IP 54.

Camera

Play Max is equipped with a 50MP AI camera with EIS for stable images, and an 8MP selfie camera. Users can shoot crisp videos with 4K@30FPS recording, enabling tech enthusiasts and students alike to capture high-quality output.

Power and Convenience

A 5000mAh battery combined with 33W fast charging ensures all-day endurance. The device comes with Clean Android 15 OS, offering a completely bloat-free experience: no ads, no preloaded apps and no unwanted notifications.

Design

Play Max comes in a glossy, premium finish and will be available in Deccan Black and Himalayan White, appealing to youth who prefer a sleek yet subtle aesthetic.

Free Service@Home

Staying true to Lava’s promise to Indian consumers, Play Max includes Free Service @ Home support across the country.

 

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