Unlock the potential of paneer this Nutrition Week with Godrej Jersey

Paneer has always been a powerhouse of protein in a vegetarian diet in India and plays an important role in ensuring balanced nutrition. While non-vegetarians enjoy a wide variety of protein options, for vegetarians, paneer remains the most wholesome and effective choice—making it an irreplaceable part of everyday meals.

Yet, many people find it monotonous to repeat the same paneer recipes, especially in the regions where paneer has not been part of traditional cuisine. However, it is the adaptability that makes paneer a special ingredient in any dish. From the sizzling gravies of the South to the creamy delicacies of the North, paneer has the potential to please all states across India. Whether it’s Paneer Chettinad in Tamil Nadu, Paneer Tikka in Punjab, or Dhokla stuffed with Paneer in Gujarat—paneer can be reinvented for each plate for addition nutritional value to the food consumed.

Speaking about the role of paneer in a vegetarian diet, Mr. Shantanu Raj, Head of Marketing, Godrej Jersey, said, “Paneer is not just a packaged food item, but a must-have ingredient in a balanced diet. A high source of natural protein, with almost six eggs worth of protein in a single paneer pack, makes paneer an essential dish in the great Indian food thali, supporting both taste and nutrition. At Godrej Jersey, we take pride in offering paneer that is soft, fresh, and made from real milk, to bring wholesome goodness to every household. Jersey Paneer ensures that nutrition becomes an enjoyable part of everyday eating.

This superfood is witnessing growing demand as a versatile protein source. However, our insights reveal an opportunity to build consumer awareness about the versatility of various Indian dishes that can be cooked with paneer. To address this, we’ve embarked on a first-in-category brand tie-up with Chef TejaParuchuri, popularly known as Vismai Foods, inspiring consumers to explore tasty paneer recipes in their kitchens.The recipe cookbook can be accessed by consumers via the QR-code on the front of our packaging as well as through our digital channels.”

Adding a culinary perspective, Chef Teja said, “Paneer is a versatile ingredient that can be used in endless recipes. It tastes great; whether grilled, stir-fried, tossed into salads, blended into curries, or used in a dessert. Experimenting with paneer in different cuisines, infusing flavours from different states, can keep paneer exciting and ensure nutrition at the same time.”