Swiggy Launches ‘Giftables’ — On-Demand Instant Gifting Platform Just in Time for Festive Season
Swiggy Ltd India’s pioneering on-demand convenience platform has entered the gifting space with Giftables—a new category designed to help users effortlessly discover thoughtful, personalized gifts for every occasion and relationship.
Designed to simplify both last-minute and planned gifting, Giftables offers
expertly curated gifts across categories, including premium chocolates, cakes,
flowers, electronics, jewellery, toys, and more. The service, available through
the Swiggy app, is already live in Bangalore, and will expand to Mumbai, Delhi,
and other metros in the coming days.
Giftables
makes
gifting easy, heartfelt, and hassle-free, all in minutes. It offers users a
seamless solution, allowing them to discover and combine high-quality gift
options in a single order. Shoppers can effortlessly browse by occasion,
recipient, or category to find the perfect gift. In the coming weeks, users
will also be able to get personalized recommendations from an AI-powered
gifting chatbot. Simply describe the occasion or the recipient’s personality,
whether health-conscious, outgoing, fashion-forward, or elegant, and it will
suggest thoughtful, curated gift options.
A standout feature of Giftables is the ability to
personalize combinations, such as a cake from your favourite bakery along with
flowers, sweets with perfume, or cupcakes with toys. This way, a user need not
place separate orders for food delivery and Instamart. Giftables' simple and
intuitive interface makes it a hassle-free experience. Also, the deliveries can
be made to the gifter or directly to the giftee within 10-60 minutes.
On the
launch of Giftables, Phani Kishan, Co-Founder and Chief Growth Officer, Swiggy, said, “At Swiggy, our
vision is to offer unparalleled convenience to our customers. With Giftables,
we’re solving a real consumer pain point. Gifting is often last-minute and full
of uncertainty. With Giftables on Swiggy, users get curated, high-quality
options delivered in under an hour. No more juggling platforms or settling for
uninspired gifts.”
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