ITC Candyman Introduces AI Powered, Personalised Storybooks “Once Upon a Time by Candyman”

ITC Candyman, the beloved confectionery brand known for its playful spirit, vibrant flavours, and mischievous charm, has unveiled a truly unique initiative for children – ‘Once Upon a Time by Candyman.’With this innovative platform, ITC Candyman aims to set a new benchmark for immersive, child-centric brand experiences in India.

In today’s fast-paced, digital-first world, parents often struggle to find meaningful ways to engage with their children. With this initiative, the brand aims to build stronger bond between parents and children blending creativity with digital innovation. ‘Once Upon a Time by Candyman’, allows a parent to create personalised storybooks featuring their child’s name, picture, and a starring role in delightfully illustrated tales.

Accessible to everyone via the Candyman club website, parents can choose from pre-set,stories brimming with lovable mischief and epic adventures. With just a few clicks, a child’s name and photo are seamlessly woven into the story line, transforming them into the protagonist of the book and keeping them engaged on every page.

Speaking on the launch, Mr. Anuj Bansal, Vice President and Head of Marketing – Chocolates, Coffee and Confectionery, Foods Division, ITC Limited, said, “With ‘Once Upon a Time by Candyman’, our goal is to spark children’s imagination and make reading storybooks an exciting, interactive experience. Kids often see others playing the hero’s role, but this time the spotlight is on them and the story is all about their little adventures. By letting children see themselves asheroes of their own story, we hope to create lasting memories while inspiring a lifelong love for storytelling.”

The platform is user-friendly and secure and offers a seamless experience that turns reading time into an unforgettable family moment.