From Tamil Nadu to the world: local businesses thrive with Amazon Global Selling

Amazon's ecommerce exports program, Amazon Global Selling, continues to enable Indian MSMEs from Coimbatore and surrounding regions to reach global customers, contributing to the program's impressive $13 billion in cumulative exports from India. Local manufacturers of products and categories like home, kitchen, apparel, sports, and beauty are finding new international markets through Amazon. Over 4,500 exporters from cities like Chennai, Coimbatore, Madurai, Kanchipuram, Tiruvallur, and Karur are already exporting through the Global Selling program. The growing momentum of ecommerce exports in the region underscores why Amazon has quadrupled its export pledge to $80 billion by 2030. 

The Export Haat event in Tiruppur today aims to reach over 150 exporters from Coimbatore, Tiruppur and nearby cities, in the presence of Mr. Swaminathan M FIEO Chapter Head - Coimbatore. At the event, Amazon leaders will share insights on the latest products, tools, and resources designed to help businesses scale internationally. It will provide local sellers with the guidance and networking opportunities needed to begin their global selling journey. This year, Export Haat Amazon Global Selling’s one-day, in-person event is being held in leading export clusters across India including Mirzapur/Bhadohi, Moradabad, and Panipat. 

Srinidhi Kalvapudi, Head, Amazon Global Selling India, said, “Ecommerce export is transforming the way Indian businesses connect with the world, breaking down geographical barriers and unlocking unprecedented opportunities. Our goal is to ensure that this potential is within reach for every Indian entrepreneur, whether they are a first-generation seller from a small town or a well-established brand. Through the Amazon Global Selling program, we are committed to providing innovative tools, deep market insights, and global customer access that empower businesses to scale internationally with confidence. By enabling more entrepreneurs to showcase India’s quality, creativity, and craftsmanship to global customers, we are steadily moving towards our vision of enabling $80 billion in cumulative ecommerce exports from India by 2030, while strengthening India’s position as a trusted partner in global trade.” 

Mr. K. M. Subramanium, President, Tiruppur Exporters Association (TEA) said exporters have immense opportunities in e-commerce and in building their own brands. “This platform will help domestic players take their brands across the globe. Amazon is taking a very good initiative in promoting online business and local brands can leverage their network to reach customers worldwide. E-commerce exports are not just a business opportunity they are a gateway for India’s MSMEs to become global champions. With the launch of ‘Export Haat’ in Coimbatore, Amazon is taking another step towards creating a vibrant ecosystem where local businesses in Tiruppur can seamlessly access global markets. Tamil Nadu’s exporters have already demonstrated the power of innovation and resilience. With Amazon’s Global Selling platform, we could continue to break down barriers, simplify trade and open doors for Indian products to reach every corner of the world. The future of India’s exports lies in empowering our entrepreneurs to dream bigger and sell farther.” 

Thiruvasakamani Palanisamy, Founder, Tahrr&Me said, “We launched our brand just a few months ago and have already begun exporting to the USA through Amazon’s Global Selling program. Our T-shirts, inspired by diverse Indian fabrics, are designed to suit different weather conditions while offering both comfort and style. The Amazon team has supported us at every stage, right from brand registration to today, where our products are loved and in demand internationally. Their experts went beyond generic guidance and truly helped me understand how e-commerce exports can fuel growth and take my business to global heights. A dream I’ve nurtured for 20 years has finally come alive, and I’m deeply grateful to Amazon for making it possible.”