Park Avenue Fragrances Accelerates Category Expansion in Deodorants with a 4X Premium Perfume Range

Park Avenue Fragrances, a leading perfume and deo brand from Godrej Consumer Products Ltd (GCPL), is deepening its footprint in the men’s deodorant category with a sharp focus on premium fragrance performance at accessible pricing. As the market continues to evolve with more discerning and experience-led consumption, Park Avenue is tapping into the next wave of category growth by reimagining its deodorant portfolio, starting with the launch of Amazon Woods, a 4X Premium Perfume Spray that marks a bold shift in format by delivering elevated fragrance performance and value, now presented in refreshed, premium packaging.

Backed by decades of trust and relevance, Park Avenue Fragrances today has strong presence in India’s ₹2800 crore deodorant market. With a legacy rooted in crafting high-performance grooming products for the modern man, the brand is now scaling its category ambitions by introducing new formats and olfactory experiences designed for today’s confident, style-conscious consumers.

“Consumers in the fragrance category seek exceptional scents that truly last. Inspired by this key insight, we’re excited to introduce Amazon Woods the newest addition to the Park Avenue range. It’s a beloved fragrance known for its long-lasting performance, all at a price that’s remarkably affordable “said, Neeraj Senguttuvan, Head of Marketing  Personal Care, Godrej Consumer Products Limited (GCPL).

As Park Avenue strengthens its position in the deodorant aisle, its broader ambition remains clear  to own the intersection of confidence, grooming, and everyday sophistication for men across India. This category push is being led by fragrance innovation, with a clear goal to make superior, long-lasting perfumes available at deodorant price points. Leading this new chapter is Amazon Woods, a 4X Premium Perfume Spray priced at ₹225.

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