MS Dhoni Joins ACKO as Investor & Brand Ambassador
As part of this long-term
partnership, Dhoni has made a strategic investment in ACKO through his family
office, Midas Deals Pvt. Ltd. His move signals a strong belief in ACKO’s
mission to build India’s most loved insurance brand, one that reimagines
insurance as simple, intuitive, and accessible for the urban modern Indian.
Commenting on the association, MS Dhoni said, “As an automobile
enthusiast, I’ve often found insurance to be unnecessarily complicated.” “ACKO
brings clarity where there was confusion. Their tech-first, customer-centric
approach reflects the way new India wants to engage with insurance. I’m excited
to support a brand that’s focused on trust and transformation.”
Founded with the aim to
remove frictions from the insurance experience, ACKO today serves over 70
million customers and processes more than 2 million claims annually across
motor, health, and travel. The company is redefining how India interacts with
insurance by combining technology and data-led simplicity with deeply human
service.
Welcoming Dhoni to the ACKO family, Varun Dua,
Founder, ACKO, said, “Dhoni’s association with ACKO isn’t just a brand
collaboration but it is a meeting of mindsets. He mirrors the values that have
shaped ACKO’s journey: customer-first thinking, simplicity, and bold
innovation. Dhoni represents everything we stand for - trust, discipline, and
the ability to stay calm while reinventing the game. His presence strengthens
our resolve to rewrite the playbook for insurance in India. Together, we aim to
make insurance simpler, more relatable, and truly loved by the people.”
From becoming the preferred
insurer for Tesla in India to now bringing on board one of the nation’s most
respected voices, ACKO is charting a course defined by bold moves, shared
belief, and enduring trust.
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