1 out of every 3 Indians consumes milk as a beverage: Godrej Jersey

On the occasion of World Milk Day, Godrej Jersey is celebrating the evolving choices of Indian consumers with its report, “Bottoms Up… India Says Cheers to Milk!”. The findings reveal that while one of every three Indians consumes milk as a beverage, 41 percent of Chennai-based consumer prefer milk as a beverage.

Additionally, 40% of consumers prefer to drink flavoured milk or add flavour to their milk at home. Parents, too, are increasingly opting for flavoured milk as a convenient and enjoyable way to give their children a nourishing refreshment drink with 42% offering it during the day and 47% using it as a refreshing option during playtime.

Commenting on the findings, Bhupendra Suri, CEO, Godrej Jersey said, “At Godrej Jersey, we are committed to deliver on the consumer expectations. By prioritizing taste, refreshment and nourishment in equal measure, the brand is redefining what milk means for a new generation. Godrej Jersey Badam Milk isn’t just a treat for the taste buds—it’s a healthy, wholesome choice that makes milk the preferred beverage every day, not just on World Milk Day.”

“As India embraces more mindful consumption, the narrative around milk is evolving. It’s no longer just about tradition—it’s about innovation that aligns with modern lifestyles. Godrej Jersey is leading this shift, blending heritage with fresh ideas to make milk a cherished part of everyday nutrition,” he added.

Titled ‘Bottoms Up…India Says Cheers to Milk!’, the survey gathered insights from major cities like Delhi, Mumbai, Hyderabad, and Chennai, focusing on preferences for dairy products, and quality expectations.

The findings emphasize the need for the dairy sector to adapt to evolving consumer demands, blending innovation with quality to fuel future growth.

The survey was designed and conducted by YouGov. Creamline Dairy Products Limited, a subsidiary of Godrej Agrovet Limited (GAVL), a diversified food and agri-business conglomerate of Godrej Group sells the products under the brand name Godrej Jersey.