McDonald’s India enters Madurai

McDonald’s India (West and South) has launched its maiden restaurant in the cultural capital of Tamil Nadu, Madurai. This new Experience of the Future (EOTF) store is strategically located at Sakthi Velammal Street, offering the residents of Madurai their first McDonald’s experience. With this restaurant, McDonald's India now has 38 restaurants in the state of Tamil Nadu. This significant milestone marks a key moment in the organization's expansion plans as part of its Vision 2027 strategy.

The new multi-level Madurai restaurant is equipped with self-ordering kiosks (SOK), digital menu boards, table service, and various smart features that enhance customer experience. The restaurant offers a comprehensive menu featuring the McDonald’s classic burgers, an extensive Fried Chicken portfolio including the McSpicy Fried Chicken and McSpicy Chicken Wings, along with the McCafe range of beverages. Beyond these offerings, customers can enjoy classic favourites like Fries and Desserts, along with the newly launched limited-time Korean Range. The store also features a specially designed Birthday Party area where families can host memorable celebrations.

McDonald's India aims to consolidate its presence and further strengthen its market share in the South Market through innovative offerings like the McSpicy Fried Chicken. McDonald's India's chicken portfolio underscores its commitment to adapting to regional preferences and enriching their product range in Southern India.

Saurabh Kalra, Managing Director, McDonald’s India (W&S) said, “We are excited to bring the McDonald's experience to Madurai. This launch represents a significant milestone in our journey as we continue expanding our footprint across South India. Our strategy focuses on bringing the joy and convenience of McDonald's to more and more communities. We remain committed to creating welcoming spaces where friends and families can gather, celebrate special moments, and enjoy the consistent quality and service that have defined McDonald's globally for decades. Your favourite McDonald's is now in the neighborhood, bringing the authentic McDonald's experience closer to the people of Madurai.”

Looking ahead, Westlife Foodworld aims to reach 580 to 630 restaurants by 2027. The company is strategically targeting the growing South market. Aligned with its Vision 2027, Westlife has set forth plans to allocate around 60% of its new restaurants to South India. Each establishment will feature the state-of-the-art Experience of the Future (EOTF) concept, complete with McCafe by 2027.

McDonald's India (W&S) operates 421 restaurants across 67 cities, with a significant presence in the South region where it has 184 restaurants. In the fiscal year 2024-25, McDonald's India strengthened its foothold by opening 27 restaurants in Southern India, including eight restaurants in Tamil Nadu.

This growth underscores the organization's commitment to bringing the McDonald's experience to more customers in diverse markets. The expansion strategy of Westlife is driven by a dedication to selecting the right markets, right real estate, and fostering the right capabilities.

McDonald’s India remains steadfast in its mission to make delicious feel-good moments easy for everyone. The company truly believes in ‘Real Food Real Good’ ensuring its select menu items contain no artificial colours, no artificial flavours, no artificial preservatives, or no added MSG in the chicken offerings. For nearly three decades, McDonald’s India has been committed to using fresh ingredients, locally sourced from globally renowned suppliers, ensuring unparalleled quality and transparency for its valued customers.