CaratLane celebrates Akshaya Tritiya with the celestial brilliance of Sol & Luna

Akshaya Tritiya is a significant festival in India that symbolizes prosperity and new beginnings, especially marked by the purchase of gold. CaratLane, a leading jewellery brand, is enhancing this celebration with the launch of two new collections named Sol and Luna, inspired by the sun and the moon. These collections combine unique designs with elegance, perfectly aligning with Akshaya Tritiya and the regional New Year festivities.

Saumen Bhaumik, CEO & MD of CaratLane, emphasized that Akshaya Tritiya is a prime time for gold purchases. The Sol and Luna collections aim to meet the demand for meaningful, design-focused jewellery that can be worn year-round. CaratLane is also offering a promotional deal where customers receive a free 0. 5g gold coin with every purchase of ₹30,000, enhancing the festive experience.

The Sol collection features 18KT yellow gold and special-cut gemstones, symbolizing new beginnings, while Luna includes delicate diamond-studded designs in 18KT gold, representing transformation and grace. The collections are promoted through various advertising strategies, including partnerships with sports channels. Prices start at ₹20,000, and customers can enjoy quick 6-hour delivery options through the CaratLane app or website.

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