‘Aaiv' by Piramal Finance Celebrates the Spirit of Ambition

Piramal Finance has launched ‘Aaiv’, a series of short films that focus on understanding customers' intentions instead of just traditional documentation in lending. The films are produced in five regional languages: Tamil, Telugu, Kannada, Hindi, and Marathi, showcasing the emotional connections and aspirations of borrowers. Through ‘Aaiv’, Piramal Finance promotes a customer-focused approach to turning aspirations into reality. 

A notable interview features Abish Clinton, whose path to homeownership is characterized by hope and resilience. In the conversation hosted by Nizhalgal Ravi, Abish shares his emotional journey, discussing the challenges he faced and the determination that helped him succeed.

‘Aaiv’ is available on Piramal Finance’s YouTube Channel and the Sun NXT OTT platform, reaching a wider audience to spread the message of financial inclusion. Arvind Iyer from Piramal Finance emphasizes the importance of understanding customers’ dreams and honoring the emotional journeys that inspire the company. Piramal Finance has a significant presence in Tamil Nadu, with over 43,000 customers and numerous branches aimed at enhancing financial access for undeserved communities. Click link mentioned  Thannambikkaiyin Aaiv! | Piramal Finance | Tamil

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