Chennai, Get Ready to Take Pledge to Protect with Tata AIA

Tata AIA Life Insurance (Tata AIA), one of the leading private life insurers in India, has reaffirmed its dedication to protecting lives with the launch of its ‘Pledge to Protect’ initiative in Chennai. This initiative is part of the company's ambitious goal to secure one lakh lives in Q4 FY25.  

In support of this initiative, Tata AIA’s employees and advisors in the Chennai Metro region visited HOPE orphanage on the auspicious occasion of Tata AIA's 24th Foundation Day. The group met differently abled people and provided them with food items, clothes, stationeries, daily necessities, and snacks. On 15th February, the Team Agency organized a Walkathon rally at Besant Nagar Beach, Chennai between 5am and 7am. There were over 120 employees and advisors who participated in the event.

Amit Dave, Chief Distribution Officer - Proprietary Business, Tata AIA, said, “Life insurance offers much-needed financial security to people, including the vulnerable section of society. Therefore, the responsibility for creating this awareness rests with us all. Tata AIA is committed to advancing financial inclusion and financial security for Indians through the 'Pledge to Protect’' movement. We are committed to expanding insurance coverage in India, and Tata AIA will tirelessly work to reach our goal of securing 1 lakh lives in the January-March quarter. ”

Under the Pledge to Protect drive, Tata AIA has undertaken diverse initiatives involving its 599 branches and over 1.43 lakh tied agents and employees across India. These include road shows, jogger's park activities, housing society engagements and health camps. In addition to localizing outreach, the Company will collaborate with local Non-Governmental Organizations(NGOs), Panchayats, and Self-Help Groups (SHGs), enabling it to educate and onboard individuals in rural and semi-urban areas.