New Era in Asian Cricket Broadcasting

 Sony Pictures Networks India (SPNI) has secured exclusive Media Rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031, marking a significant increase from the previous rights cycle. This deal includes Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and Men’s and Women’s Emerging Teams Asia Cups. The partnership ensures comprehensive coverage across TV, digital, and audio platforms, reflecting the ACC’s vision for inclusive and forward-thinking cricket in Asia.

ACC President Jay Shah mentioned that this deal is a milestone for cricket in the region, highlighting the Asia Cup's importance in bringing together the region’s top talent. The partnership with SPNI is expected to set new standards for cricket coverage, with a focus on reaching new audiences and setting new benchmarks.

SPNI’s MD & CEO, Gaurav Banerjee, congratulated the ACC for a fair bidding process and expressed excitement about bringing action-packed tournaments, including India and Pakistan matches, to viewers for the next 8 years. The increase in rights value will allow the ACC to invest in grassroots programs, infrastructure development, and talent pathways for associate nations, ensuring continued growth and a vibrant future for cricket in Asia.

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