More than half of Southern India’s productivity is getting impacted due to disturbed sleep caused by mosquitoes, as per a study by Goodknight
More than half (58%) of India’s productivity is getting impacted as people feel stressed/drained out because of disturbed sleep due to mosquitoes. As a prelude to the upcoming World Malaria Day (April 25), this crucial revelation emerged from a survey report unveiled by Goodknight, India’s leading household insecticide brand from Godrej Consumer Products Ltd (GCPL). Titled ‘ One Mosquito, Countless Threats ’, this pan-India survey commissioned by Goodknight, and conducted by market research firm YouGov, examines public attitudes, and assesses the risks of mosquito-borne diseases. The survey report involved respondents across four regions of India – North (including central zone states), South, West and East. The Goodknight report highlights that 62% of males and 53% females expressed that their productivity is getting impacted because of disturbed sleep due to mosquitoes. This is particularly concerning in the context of India's recent economic surge, where a h...