SBI achieves Rs. 5 lakh crore in Home loan business
Maintaining its leadership in the home loan segment intact, the State Bank of India (SBI) has reached another landmark by crossing the Rs. 5 trillion (5 Lakh crore) mark in its home loan business. The bank has set its sight on achieving a home loan AUM of Rs. 7 trillion by FY 2024.
The Real Estate and Housing Business unit of SBI has
grown 5 times in the last 10 years with an AUM of Rs. 89000 crore in 2011 to
Rs. 5 trillion in 2021. Despite a massive setback to the real estate sector
triggered by pandemic-induced lockdown, the REHBU vertical registered
unparalleled growth in the home loan business. SBI witnessed spectacular growth
in Home loans in December 2020 with the highest sourcing, sanctions,
disbursements, and growth that the bank had ever registered. The Bank has also
launched a new facility for new home loan customers who can get all information
on home loans by giving a missed call on 7208933140.
Dinesh Khara, Chairman, SBI said, “It is a momentous
achievement for State Bank of India. This extraordinary feat is a testament to
customers’ continuous trust in the bank. We feel that combining technology with
personalized service is the key in the current scenario. The bank is also
working on various digital initiatives to improve the efficiencies in home loan
delivery including a unique integrated platform Retail Loan Management System
(RLMS) which will provide an end-to-end digital solution. We are also happy to
express that SBI has become the market leader in home loans by adopting a
focused approach and acknowledging it as a national priority. We have always
treated home loans as a growth driver for the nation and not just as mere
transactions. We, at SBI, will continue focusing on enhancing customer delight
that will in-turn enable the bank to scale newer heights.”
SBI is making a continuous effort to make affordable
housing conveniently accessible to customers with dreams of owning their
desired home. The bank offers home loan customized to suit the requirement of
individuals with home loans such as Regular Home Loan, SBI Privilege Home Loan
for government employees, SBI Shaurya Home Loan for army and defense personnel,
SBI MaxGain Home Loan, SBI Smart Home, Top-up Loan for existing customers, SBI
NRI Home Loan, SBI FlexiPay Home Loan for a loan of the higher amount and SBI
HerGhar Home Loan for women.
SBI is also the only bank designated by MoHUA
(Ministry of Housing and Urban Development) as the Central Nodal Agency (CNA)
for processing Pradhan Mantri Awas Yojana (PMAY) subsidy. To support Govt’s
flagship program of ‘Housing for all by 2022’, SBI has been continuously
extending home loans under PMAY and has sanctioned 1,94,582 home loans as of
December 2020.
With interest starting as low as 6.80% per annum,
SBI commands a market share of 34% in the home loan segment. On average, the
bank onboards around 1000 home loan customers per day that signifies SBI’s
commitment towards affordable housing. SBI has also completely waived the
processing fee till March 2021for customers availing home loans in SBI approved
projects. The Bank is also working on themes like focused development of the
Home Loan business, refined analytics for boosting growth, easing home loan
journey for customers, and post disbursal engagement with home loan customers.
Going forward, SBI is also looking at implementing AI, Cloud, Blockchain, machine learning which can play a pivotal role in propelling not only the home loan business of the bank but also other businesses. The bank is gearing up to initiate a co-lending model for home loans which will help boost SBI’s footprints in the unorganized sector. With the use of cutting-edge technology, a vast network of branches, dedicated to Central Processing Centers (CPCs) in 215 centers, bank’s digital and lifestyle platform, YONO, and other enablers, SBI has hit Rs. 5 trillion marks in the home loan business.
SBI is also continuously focusing on strengthening
collaboration with builders so that it can offer more choices of homes to home
buyers. The bank is consistently ingraining the latest technology into its
operational and delivery platforms to make the home loan journey smoother for
customers.
Having withstood all downturns, SBI’s home loan
market share has been steadily increasing. Moreover, this segment has the
lowest default rate indicating excellent asset quality and thereby contributing
handsomely to the Bank’s income. SBI forayed into the home loan business in
2004 with a total portfolio of Rs. 17000 crore. A separate Real Estate and
Housing Business Unit (REHBU) came into being in 2012 with a total portfolio of
Rs. 1 lakh crore. SBI became the market leader in the home loan segment in FY
2014, and since then has continued to take rapid strides in this business
segment culminating in the achievement of the Rs. 5 trillion milestones in
January 2021.
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