Offshore betting and realty emerge as most violative sectors in ASCI Annual Complaints Report 2025-26; cases surge 21%
The Advertising Standards Council of India (ASCI) has released its Annual Complaints Report 2025-2026. Offshore betting, despite regulatory interventions, was the most violative sector, accounting for 6,933 cases. It was followed by realty (643 cases), personal care (576 cases), food and beverages (331 cases) and products violating the Drugs and Magic Remedies Act (274 cases). ASCI reviewed 11,581 cases in FY 2025-26, a 21% increase over the previous year. These cases pertained to 9,841 advertisements, a 37% rise over the previous year; 98% of the ads scrutinised required some modification. Notably, 93% of these cases came from ASCI’s proactive monitoring. Digital platforms continue to dominate the violations landscape, accounting for 97.3% of all ads scrutinised, with 82% of these being sponsored content on social media platforms. Meta platforms accounted for 79.84% of digital violations. The report underscores how the speed and reach of digital ecosystems are being used to ampl...