This Diwali season, Swiggy Rebrands itself to ‘Sweety’ to celebrate India’s sweet obsession
Swiggy, India's pioneering on-demand convenience platform, today unveiled one-of-its-kind festive brand makeover. Recognizing the country's shared love affair with mithai, Swiggy playfully rebranded itself as ‘Sweety’, launching its specially designed campaign for Diwali, across digital and physical assets. As a part of the campaign, Sweety delivery partners were spotted across cities wearing bright ‘Sweety’ shirts and carrying customized ‘Sweety’ delivery bags, bringing the rebranding straight to customers' attention. The campaign was also featured in various outdoor hoardings across cities. The hoardings with ‘Sweety Sweety Sweety Mujhe Log Bolein’ went live in prominent locations across India. In addition to this, during this period, every delivery partner’s name on the app appears with a prefix ‘Sweety’. Also, Swiggy’s social media handles changed their profile picture to showcase the name change. Talking about the campaign, Mayur Hola, Vice President- Brand, Swiggy...