‘Kya Saans Khuli, Kya Hawa Chali’: Mentos Fresh Action Unveils a Refreshing New TVC
Mentos, a flagship brand from the house of Perfetti Van Melle, has unveiled a playful new TVC for its recently launched Mentos Fresh Action Candy , bringing the new product’s intense cooling freshness to life through an unexpected, larger-than-life moment. Built with the tagline, “Kya saans khuli, kya hawa chali” the film uses humour and visual exaggeration to transform a simple product experience into a memorable expression of freshness in true Mentos style. At the heart of the campaign is a humorous film set inside a flour mill. The mill owner finds himself covered in flour from head to toe, just as his wife reminds him of the wedding they both have to attend. With no time to change, he turns to the boy working at the mill who pops a Mentos Fresh Action. The intense burst of freshness unleashes a powerful gust of air that blows the flour off the owner, revealing a perfectly pressed sherwani underneath. The film's twist comes a beat later: all that flour has landed on his wife s...