ASCI Records ~100% voluntary compliance, highest ever, in Q1 FY2026-27
The Advertising Standards Council of India (ASCI) has recorded a voluntary compliance rate of 99.7% in the first quarter of FY2026-27, with marketers across size and footprint complying with ASCI’s recommendations on ad modifications. This is a notable outcome given the fragmented and fast-moving nature of India’s digital advertising ecosystem. This is the highest ever voluntary compliance rate recorded by ASCI. The voluntary compliance rate across FY2025-26 was 86%, as reported in ASCI’s annual complaints report earlier this year. In FY2024-25, it was 83%. During Q1 FY2026-27, ASCI processed 1,616 cases related to 1,089 advertisements across sectors. Of the 1,089 ads, 179 involved influencer advertising, reflecting ASCI’s continued oversight of the rapidly evolving digital advertising ecosystem. This scale of voluntary compliance is particularly significant given the nature of the digital advertising ecosystem itself. Across platforms, formats and players, it is dis...