Chupa Chups celebrated Halloween with Limited-Edition Packs, Digital Engagement and Immersive Consumer Activations
Chupa Chups, the confectionery brand from the house of Perfetti Van Melle, brought a playful Halloween experience to kids, teens and families through a series of initiatives spanning limited-edition packs, digital engagement, community celebrations and retail activations. The campaign brought together multiple consumer touchpoints to make Halloween more interactive while strengthening Chupa Chups’ association with the occasion. At the heart of the campaign was the limited-edition Halloween Trick or Treat pack from the Chupa Chups “Meet The Creeps” collection, featuring Chupa Chups Bites, Belt and lollipops in an occasion-led format. The packs were available through the retail rollout, with modern trade and Blinkit availability also being worked through. Consumers purchasing the Trick or Treat pack in select cities during the campaign period could scan the QR code to access an interactive Scan & Play game and stand a chance to win exclusive Chupa Chups Halloween merchandise. Compl...