Godrej Consumer Products Launches Godrej Bloq underarm roll-on brand across the country
Godrej Consumer Products Limited (GCPL) announced the national launch of Godrej Bloq, its underarm deo & antiperspirant brand, while partnering with Bhamla Foundation to support the distribution of 500 Pink E-Rickshaws to women across Maharashtra. The initiative brings together women empowerment, livelihood generation, and sustainable mobility, while marking the debut of a new personal care offering designed for active, on-the-go consumers. Launched by the Government of Maharashtra, the Pink E-Rickshaw Scheme aims to create livelihood opportunities for women through vehicle ownership and entrepreneurship. To further expand the programme, Bhamla Foundation is distributing 500 additional beneficiaries by funding the beneficiary contribution under the scheme and facilitating financing, training, registration and onboarding support. As part of the partnership, Godrej Bloq is supporting the distribution of 500 Pink E-Rickshaws and providing Bloq Freshness Kits to participating drivers...