From Viral Dubai Chocolate to Sugar-Free Bars: Instamart Data Shows India Is Redefining Indulgence This World Chocolate Day
India's relationship with chocolate is getting sweeter and a lot more adventurous. What was once reserved for celebrations and gifting is now finding its way into everyday grocery baskets. Ahead of World Chocolate Day (July 7), Instamart’s order analysis reveals that Milk chocolate continues to be India's favourite, followed by chocolate-coated wafer bars. Fruit & nut, caramel and hazelnut complete the country's most-loved flavours, proving that while consumers are eager to experiment, nostalgia still anchors India's chocolate basket. Chocolate by the Numbers The internet's favourite Dubai chocolate: Orders for viral pistachio-filled chocolates jumped 11,739%, making it the fastest-growing chocolate trend India still picks the classics: 4 in every 10 chocolates ordered are classic milk chocolates. Go big or go home: 1 in every 5 chocolates ordered is now premium or functional; Mumbai leads the way Every '90s kid approves: Wafer bars account for 2 i...