Sunfeast Marie Light encourages couples to ‘Divorce their phones’
In a world where digital connections are getting stronger by the minute, real-life connections are quietly fading. Meaningful personal conversations are often taking a backseat, especially among couples. As per a Sunfeast survey* conducted in Chennai, 53% people say that they spend more time with their phone than with their partner , highlighting a growing emotional gap in modern relationships. To shine a light on this behavior, Sunfeast Marie Light launched a quirky yet pertinent initiative as part of its #MarieLightMode campaign. In partnership with Swiggy Instamart, the brand surprised more than 20,000 couples across Tamil Nadu with a quirky 'Divorce Agreement with Phones' tucked into their orders. Written in the style of a mock legal agreement, it encouraged couples to put their phones aside and make more room for quality time & light moments. The thoughtful activity transformed a routine delivery moment into an unexpected moment of reflection. Mr. Suraj Kathuria, ...