Chennai Doubles Down on Water-Rich Fruits as Heat Peaks: Instamart Summer Trends Report 2026
Chennai’s summer carts are dominated by muskmelon and watermelon, highlighting a strong reliance on hydrating fruits to combat the intense heat. The city’s consumption is rooted in practicality, with a clear preference for cooling, water-rich staples. Nationally, Instamart’s Summer Trends 2026 report captures exactly how India orders its way through the heat, not just what’s trending, but what’s ritual. As temperatures climbed through March and April, demand in India surged sharply across categories, with top products growing up to 300% week-on-week. Fruits, cold coffee, fizzy drinks, and popsicles saw rapid spikes, while cooling appliances like fans grew over 280% and sunglasses recorded a massive 650% YoY growth. India’s Scorchingly Big Summer Baskets ● Hyderabad’s biggest summer cart crossed 11K with ice cream, mangoes, cool drinks, and buttermilk ● Bengaluru’s top summer spender crossed 11K on cold cof...