The Power of Performance, Amplified by SRK

Castrol India Limited has relaunched its leading two-wheeler engine oil brand, Castrol Activ. This upgrade includes a product improvement (API SN) and new packaging featuring Shah Rukh Khan. The relaunch emphasizes enhanced protection against engine overheating, catering to the needs of bike riders in India. With about 235 million two-wheelers in India and a sales increase of 14. 8% in 2024, riders face challenges like extreme heat and heavy traffic. Engine overheating can significantly impact bike performance and rider comfort, especially in the hot summer months. The new Actibond™ Technology in Castrol Activ offers 50% better wear protection during start-up compared to the API SN standard. Its 3X protection covers three areas: at start-up to minimize wear, during running to prevent oil thickening and better dissipate heat, and during shutdown to protect against corrosion. Rohit Talwar, Vice President & Head of Marketing at Castrol India, highlighted overheating a...